Distribution: GoNanas, Egglife Get Whole Foods Pickup, Target Expands Tea Drops
GoNanas Expands Distribution, Goes National in Whole Foods
Better-for-you banana bread mix company GoNanas is now available nationwide in Whole Foods Market. In total, the brand said, GoNanas has increased its distribution to over 1,000 doors this year, going national with Wegman’s in the Northeast in March.
The launch comes after the brand took part in Mondelēz CoLab accelerator program in March 2022.
The brand makes a variety of baking mixes for different banana-based muffins as well as single-serve pouches for quick, mug cakes. To draw attention to its use of “spotty” bananas, the brand has pursued placement in the produce section of stores — though in Whole Foods, the line is sold in the baking mix set.
Tea Drops Goes Deeper at Target
Tea Drops has expanded the distribution of its “instant” Matcha Bubble Tea, Ube Latte and Chai Latte kits to over 1,000 Target locations. The retailer first picked up the kits, which have an MSRP of $8.99 to $13.99, in January with a trial in 140 stores.
“We are excited that our cafe-at-home concepts are taking off,” Tea Drops founder Sashee Chandran said in a statement. “The bubble tea market isn’t known for premium ingredients…quality ingredients and customization aligns with our brand ethos and our kits are designed to exceed the tea experiences available at boba tea cafes.”
American interest in boba tea has expanded in recent years paving the way for a variety of do-it-yourself brands hitting retail shelves.
Founded in 2015 as a bagless, premium tea brand, Tea Drops found particular success with its at home boba line, which launched during the pandemic in 2020 amid a boba “shortage.” The latte kits, which feature Tea Drop’s new branding and come with Copper Cow Condensed Milk Creamers, represent the first time the brand has sold its boba and tea together in one package. 9. In addition to the Target partnership, the brand’s tea is sold at select Whole Foods, Cost Plus World Market, Kroger and Giant locations among others.
Egglife Wraps Up Nationwide Whole Foods Distribution
Egg white wrap maker Egglife Foods, Inc. secured distribution of its Original and Everything Bagel wraps at select Whole Foods locations across the country. The clean ingredient, high protein wraps are made with egg whites for a nutritional profile that is low-carb (less than 1 gram) and have 35 calories or less.
Egglife wraps will be located in the refrigerated section next to hummus, dips and spreads and offer a keto or Whole30 alternative to traditional, grain-based wraps.
The partnership is considered a “big win for the brand,” CEO of Egglife Foods David Kroll said in a statement. “Long-time Egglife fans have been asking for this, and we’re thrilled to give them what they want and expand our availability.”
Founded in 2017, egglife offers six varieties of its egg-based wraps including Italian-style, Southwest, Sweet Cinnamon and Garden Salsa. It went nationwide in Sam’s Club last year expanding its presence in the club channel. Egglife wraps retail at Whole Foods for $5.99 per 6-pack.
Jetson Health Jumps Into Retail With Walmart
Digestive health company Jetson announced its retail debut at the beginning of the month with four functional products hitting store shelves in about 2,500 Walmart locations nationwide. The four-year-old portfolio brand of Sterling Partners previously operated only DTC but the distribution partnership marks its first foray into brick-and-mortar. Walmart will be offering After Ate mints, which contain digestive enzymes to relieve gastrointestinal discomfort, and Superkids powders, a kid-positioned probiotic.
Just Date Sugar Finds Nationwide Distribution With Sprouts
In its first national distribution partnership, Just Date’s Organic Date Sugar is now available nationwide in Sprouts Farmers Market adding to its regional distribution in Whole Foods, Central Market, Erewhon and Fresh Thyme Market. The Date sugar is the company’s first Upcycled Certified product and retails at Sprouts for $8.99 per 12-ounce bag. The brand also makes Date Syrup and Pomegranate Syrup as nutrient-dense alternatives to traditional sugar.
Red’s Expands Frozen Offerings At Sprouts
Frozen food brand Red’s launched its newest products – PB&J sandwiches and Breakfast Pizza Bites – into Sprouts Farmers Market stores at the beginning of the month. Available in 4-packs, the PB&J sandwiches come in Strawberry and Grape varieties and the Pizza Bites feature a turkey sausage topping.
Island Way Sorbet’s Wegmans Launch
Fruit-flavored sorbet brand Island Way Sorbet is bringing its natural fruit shell served sorbets to over 100 Wegmans stores. The 10-pack of sorbets featuring Heavenly Coconut, Ruby Red Berry, Mandarin Orange, and Tangy Lemon flavors will retail for $14.99.
