Market Share: How Amplify Addresses Consumer Needs By Thinking Holistically
The ability to evolve and adapt is how many great food brands are able to stand the test of time, and the success of Amplify Snack Brands is proof positive, having helped parent company Hershey to move beyond sweet treats and embrace the salty side of snacking as well.
At Amplify, chief commercial officer Kyle Banahan oversees how the team markets, sells and develops new products for the Pirate’s Booty, SkinnyPop and Pacqui brands. It’s a role that has also changed, with Amplify having recently integrated its sales and market operations into a single team.
On this month’s Market Share, we’ll hear from Banahan about how Amplify’s structure has changed and why this move is helping them better execute against Hershey’s larger strategic goals in snacking.
In this episode, Banahan shares:
- How having one unified voice and a singular goal can help companies move forward more strategically and efficiently.
- Why remaining nimble is a key focus for Amplify and Hershey.
- How ecommerce and digital marketing efforts can also support brick-and-mortar sales strategies.
- What Amplify has done to set up the organization to address consumer evolution quickly and holistically.
Sponsorship opportunities are available for this video series. Please send inquiries to sales@nosh.com.
About Market Share
Market Share is an original NOSH video series where we learn how executives, leaders and key decision makers in the food industry approach strategic choices at their companies. In this series we share key takeaways for individuals in the food industry as well as untold stories of success and struggle.
About NOSH
NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of BevNET.com, NOSH offers products in a variety of media that reach engaged brands, retailers, investors, distributors, suppliers, and service providers.
