Elevator Talk: Honeycut Kitchen Aims to Revive Snack Cakes With Balanced Nutrition

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Jenny Heman is the founder of Honeycut Kitchen, an upstart brand crafting nutritious snack cakes with a balanced macro profile. Focused on fitness enthusiasts and health-forward consumers, the company is offering a fresh take on the famous indulgent treat using natural and organic ingredients. While in its bootstrapping phase, Heman aims to build out the brand story and gain traction in the market before bringing on a strategic partner that can provide mentorship and help build out the team.

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