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Elevator Talk: Mission-Based Prommus Aims to Disrupt Hummus with Added Protein

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Anthony Brahimsha is the founder and CEO of Prommus, a protein-enhanced hummus brand founded with a social mission to make the world a more promising place through higher nutrition. The company takes a “food is medicine” approach and has developed a high protein clean label product that utilizes HPP. Currently in over 500 locations, with new vegan pea protein SKUs launching soon, the brand is open to working with a strategic partner that can take them national and understands how to disrupt categories.


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