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In the CPG industry, having a popup or experiential marketing campaign is a common trick to build connections to consumers. Building a “human upgrade center” to complement your CPG line is a little less ordinary. After launching a line of food and beverage products, Asprey has turned his attention to completing the biohacking loop with the launch of Bulletproof Labs.

In an interview included in this week’s episode of Taste Radio, Joy Bauer, the nutrition and health expert for NBC’s “Today” show, talked about her belief that most consumers simply want clean labels, easily understood ingredients and delicious flavors– a perspective that inspired her to launch Nourish Snacks.

Friday, it was announced that protein bar brand RXBAR is being acquired by Kellogg for a staggering $600 million. In this NOSH Voices, Ben Lee, Managing Director of Funds at CircleUp, examines what led to RXBAR’s success.

At a presentation to investors yesterday, Kerry Group CEO Edmond Scalon announced that the Irish global nutrition and food conglomerate had acquired Ganeden, an ingredient company focused primarily on gut health and probiotics.

Hippeas continued its year long roll today, as the pulse-based salty snack brand announced it had received a $10 million investment from CAVU Venture Partners, the investment firm helmed by the CPG veterans Rohan Oza, Brett Thomas, and Clayton Christopher.

Just over a year after launching into brick and mortar retailers, baking and breakfast mix line Foodstirs has validated its recipe for success, as it is set to launch in roughly 7,500 stores by the end of the month. The expansion is a leap from its previous 400 doors.

At Supply Side West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 – 28, BevNET spoke to several companies working in the space about the state of the market for pea protein, what’s driving new innovation on a supplier level, and both the opportunities and challenges that lie ahead.

It’s a relationship that both parties say has been unconventional from the start, but it’s still moving to the next level. This week Denver, Colorado-based cracker producer 34 Degrees and its erstwhile contract manufacturer, Fresca Foods, announced that Fresca was investing in the brand.

The Kellogg Company announced it has agreed to acquire Chicago, Illinois- based nutrition bar brand RXBAR. According to Kellogg, RXBAR is the “fastest growing nutrition bar brand” in the US, with net sales of approximately $120 million in 2017.

Both nut-butter maker Wild Friends and grain-free granola brand WildWay launched products in new categories developed through research and feedback that each team collected through social media, specifically Instagram.