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THE CPG INSIDER WEEKLY
This week, we’re digging into the boxed meal set in a post-Goodles acquisition landscape, trying to make fiber sexy again, and questioning Mark Zuckerberg’s ability to drink Guinness (hint: it’s not good). Hey, what more could you ask for?
Doughlicious Receives Backing from Yasso Founders as It Scales U.S. Presence
London-born frozen snack brand Doughlicious has secured an investment from Foundership, the CPG holding company founded by Yasso creators Drew Harrington and Amanda Klane, as it looks to accelerate its U.S. expansion.
Report: Hain Celestial’s Turnaround Hits Crisis Point With Possible Ch. 11
Struggling natural products industry giant Hain Celestial is considering filing for Chapter 11 bankruptcy protections, according to recent reports.
Distribution: Erewhon Taps Zero Acre Farms for Fruit Oils
Erewhon’s fresh food services are getting a fruitful update. The natural retailer announced it is now using Zero Acre Farms’ Organic Fera fruit oil for frying in its cafes at all 15 retail locations.
New Products: Kraft Takes Parm on the Go; Barebells Pumps Up the Protein
In this week’s new products roundup, Kraft Natural Cheese makes parmesan pocket-sized, Barebells pumps up the protein in its bars, and Heinz expands into ready-to-eat soups.
Sunshine Buns Raising $7M, Launches At Target
Frozen cinnamon roll brand Sunshine Buns is in the process of raising a $7 million round as it enters 1,000 Target locations nationwide.
BelliWelli Wants to Make Fiber Cool. Walmart Is Giving It a Bigger Stage.
Digestive wellness brand BelliWelli is taking its unconventional marketing playbook to a larger stage, rolling out dedicated endcaps in Walmart as it looks to turn growing consumer interest in fiber into long-term brand loyalty.
Inside the Clio Acquisition: Kids, C-Stores and 165M Yogurt Bars
Clio Snacks has been on a growth rocket ship over the past four years, quadrupling revenue, fixing its profitability plan, building a team and expanding distribution.
[Exclusive]: Leaven Foods Rises with TIME Best Inventions Honor as It Seeks to Scale Sourdough
Leaven Foods is receiving national recognition for its efforts to make authentic sourdough more accessible, earning a spot on TIME’s Best Inventions of 2026 list in the Food & Drink category for its Instant Sourdough.
CPG Week: NACS News & Clio Gets New Owners
This week, the podcast goes through an M&A deal for Greek yogurt bar brand Clio and all the big news from the NACS trade show last week.








![[Exclusive]: Leaven Foods Rises with TIME Best Inventions Honor as It Seeks to Scale Sourdough](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/10/14180815/Leaven-970-150x150.png)
