Roots Farm Fresh Debuts Irresistible Innovation at Natural Product Expo West
Roots Farm Fresh debuts irresistible innovation at Natural Product Expo West – the world’s first organic frozen fry line crafted with only two ingredients – upcycled, organic potatoes & organic avocado oil. This product line includes classic cut fries, crinkle cut fries, and tots. Roots fries are restaurant-style crispy that are just as clean as if you made them in your own kitchen.
Roots Farm Fresh launched its organic, frozen sweet potato products in 2022 to offer health conscious consumers the first ever organic, crispy sweet potato fry with an impact.
While all other frozen potato products have 14+ ingredients, Roots Farm Fresh offers a line of sweet potato products with only 7 ingredients. This March, the brand will offer a line of the first ever organic, upcycled, seed oil free, top 9 allergen free, vegan frozen sweet potato products.
The portfolio includes sweet potato fries, croutons and toast. The sweet potato fries speak for themselves, the innovative sweet potato croutons are the perfect way to upgrade your everyday salad or grain bowl, and the sweet potato toast is a great wingman to your eggs or avocado in the morning.
Roots Farm Fresh upcycles organic potatoes and steams them to make them crispier on the outside and nutritious on the inside. By steaming the potatoes, Roots Farm Fresh eliminates billions of gallons of water waste, thereby reducing its carbon footprint compared to other frozen potato competitors within the industry.
Not only is Roots Farm Fresh sustainably focused, they are putting a dent in food insecurity, one crispy sweet potato fry at a time. For every purchase of Roots Farm Fresh products, the company will donate a pound of fresh sweet potatoes to food insecure community members.
Roots Farm Fresh is available nationwide in Kroger, Harris Teeter, Sprouts, Club outlets and hundreds of regional and independent retailers.
About Roots Farm Fresh
Roots Farm Fresh is a collective of growers and makers who have a common goal to sustainably make crave worthy food near the fields they are grown. Roots upcycles organic potatoes and steams them to make them crispy on the outside, nutritious on the inside. They also donate a pound of fresh sweet potatoes for every pound purchased. The brand’s products are upcycled, organic, seed oil free, top 9 allergen free, and vegan. Founded in 2022, Roots Farm Fresh is the fastest growing frozen potato brand in retail. Roots Farm Fresh products can be found in thousands of grocery stores across the United States and will be available online in Spring 2024.
For More Information:
https://www.rootsfarmfresh.com
