LesserEvil and RIND Snacks Team Up Again To Launch Piña Colada Popcorn For Summer 2023
DANBURY, Conn.— LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced its continued partnership with RIND Snacks, an innovative leader in functional and sustainable fruit snacks, for the launch of a limited-edition Piña Colada popcorn flavor. The tropical themed popcorn is tossed in organic coconut oil and LesserEvil’s signature Himalayan pink salt, and features hints of real pineapple and coconut fruit powders from RIND. Just in time for summer snacking, Piña Colada popcorn is now available at Whole Foods, Sprouts and Thrive Market and will be launching in Target stores nationwide in July. The co-branded snack will be available in 4.6 oz bags for $3.79.
“After seeing the excitement we received from our collaboration with RIND last summer, we are thrilled to be continuing the partnership and exploring the possibilities of delicious flavor combinations to pair with our popcorn,” said Charles Coristine, President and CEO of LesserEvil. “It’s been a pleasure to work alongside RIND over the years, bringing together our shared core missions and values to create healthier snacks that maximize taste and minimize waste!”
Following the excitement of Cherry Lime Popcorn, which was LesserEvil x RIND’s original co-branded product and sold out within weeks of launch, Piña Colada popcorn will be an addition to LesserEvil’s assortment of seasonal summer popcorn flavors, including Watermelon Hibiscus and Lemonade.
“We’re thrilled to build on the momentum of this innovative partnership with our friends at LesserEvil by combining RIND’s real, whole fruit powders with delicious popcorn to create irresistible flavors that truly pop!” said Matt Weiss, Founder and CEO of RIND Snacks. “We can’t wait for fans of both brands to get their hands on this wildly refreshing taste of summer!”
In addition to collaborating on co-branded products, both brands are connected through their involvement in the Clean Oil Crew, a coalition of brands dedicated to raising awareness about vegetable and seed oils, which launched in March 2022.
About LesserEvil
LesserEvil Healthy Brands, LLC transforms snack time into mindful moments by creating tasty, on-trend snacks and other light bites from the simplest, most sustainable and functional ingredients available. Recognized in 2020 as Whole Foods Market’s National Award Recipient for Raising the Bar for Quality, the Danbury, Connecticut-based company produces a premium portfolio of better-for-you options including Organic Popcorn, Grain-Free Organic Puffs, Sun Poppers, Space Balls, Cosmic Rings, Lil’ Puffs and Grain-Free Egg White Curls. LesserEvil products are available through natural foods, conventional and specialty retailers nationwide.
About RIND Snacks
RIND makes a line of functional and sustainable whole-fruit snacks that encourage consumers to ‘Keep it Real & Eat the Peel.’ Launched in NYC in 2018, RIND is the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By keeping the rind on its fruit, RIND Snacks are packed with more fiber and vitamins and fight food waste by eliminating edible peels from landfill. The company’s products are Upcycled Certified, Non-GMO, Kosher and naturally gluten free.
For More Information:
https://shop.lesserevil.com/products/pina-colada
