JOYÀ Debuts New Innovative Line of Functional Chocolates

Press Release Apr. 13, 2023 at 12:15 PM

JOYÀ, an emerging disruptor in functional wellness with its chef-crafted supplements, announced the launch of its adaptogen-powered and nutrient-dense Functional Chocolates. The line, available in four benefit and flavor offerings, features ethically sourced single-origin cacao and revered botanicals to create a better-for-you, nourishing indulgence – with benefits.

The vegan and paleo-friendly Functional Chocolates are free of refined sugars, artificial ingredients or junk of any kind, and are available online at thejoyalife.com, in single bar offerings for $6 or 12-bar packs for $60.

Offered in packaging reflecting JOYÀ’s recent rebrand, these better-for-you chocolate bars feature eye-catching earth-tones with bold colored accents representative of each offering’s benefits. Each Functional Chocolate in the line supports different functions, and the collection includes:

DEFEND: Supporting immunity and fighting stress with functional mushrooms and adaptogenic herbs, DEFEND features Lion’s mane and Astragalus extracts. Crafted with 70% cacao, this dark chocolate is perfect for traveling or for anytime immunity support.
FOCUS: Promoting focus and fighting stress with adaptogens and tonic herbs, FOCUS features Rhodiola and Ginkgo extracts. Crafted with 60% cacao, roasted coffee and coconut milk, this mocha bar is perfect for an afternoon pick-me-up or a productivity boost.
ZEN: Promoting calm and relaxation and fighting stress with tonic herbs and adaptogenic mushrooms, ZEN features Chamomile and Reishi extracts. Crafted with 61% cacao and coconut milk, this bar is the tastiest path to a calm mind and restful evening.
BALANCE: Promoting whole body + mind balance and immune function with adaptogens and functional mushrooms, BALANCE features Ashwagandha and Reishi extracts. Crafted with 70% cacao, this bar will help you find balance and calm on a busy day.

“We’re thrilled to bring this innovative line of 100% pure Functional Chocolates to market in an early stage category that’s characterized by products made with refined sugar, dairy and even wax,” said Ruth Elnekave, Founder and CEO of JOYÀ. In line with our belief that customers should never have to sacrifice flavor over function, we’re beyond excited to debut these equally indulgent and effective products as we prepare to expand into retail in the U.S.”

True to JOYÀ’s mission to simplify functional wellness and make it an easy, delicious and powerful daily ritual, the Functional Chocolates are the perfect way to add a functional boost to your day when you need it most. JOYÀ brings some of the highest ingredient sourcing and quality standards to the consumer packaged goods industry to deliver the most trustworthy and effective functional foods and supplements to consumers.

About JOYÀ

JOYÀ is reimagining functional wellness into an easy, effective and delicious daily ritual. Gone are the days of popping hard-to-swallow pills. JOYÀ’s Superblends and Functional Chocolates are expertly-formulated with the planet’s most powerful adaptogens, functional mushrooms and tonic herbs, and chef-crafted with adventuresome flavors for a craveworthy taste experience. JOYÀ’s award-winning products are designed to support the demands of your daily routine, giving your body and mind the boost they need from morning to night. Made with only 100% pure, science-backed, organic and wildcrafted ingredients, JOYÀ’s products are always free of fillers, preservatives, refined sugars and artificial flavors, and are third party lab tested to ensure purity and safety. The Superblends are Non-GMO Project Verified.

For More Information:
https://thejoyalife.com