Farmer Foodie Launches Rebranded and Expanded Cashew Parm Product Line
BOSTON, Mass.— Farmer Foodie solo founder, Ali Elliott, launches an artistically rebranded e-commerce site, logo, brand voice, and packaging design that allows shelf stable Cashew Parm products to join any pantry in easy-to-use PET plastic recyclable shaker bottles with a dual flap lid. Farmer Foodie’s new look includes a redesign of their original hero flavor – Everything Cheeze – as Golden Chedda, which is described as having a flavor that resembles cheddar cheese with a peppery umami punch.
Alongside the rebrand, Farmer Foodie proudly announces their second flavor – Italian Herb – which delivers a zesty, garlicky kick to pasta, pizza, vegetables, and even meat. Italian Herb became available on thefarmerfoodie.com (free shipping nationwide) in a newly branded sleek shaker bottle just in time for the world-renowned NYC Fancy Food Show in June 2023. Their new packaging stands out on shelf with colorful botanical elements, featuring cashew nuts, apples, leaves, and flowers.
Farmer Foodie is a woman owned, plant powered, and sustainable Cashew Parm cheese company, trademarking the Cashew Parm category. Farmer Foodie is reimagining and elevating the shelf stable cheese aisle. Their delicious Cashew Parm products act as cheesy toppings that can be conveniently sprinkled on all of your favorite dishes or they can be blended with hot water into creamy sauces, spreads, and dips in two minutes or less.
Farmer Foodie values the triple bottom line: people, planet, product, and puts sustainability at the forefront of all business decisions. Moreover, as a member of 1% for the Planet, Farmer Foodie Cashew Parm is made with Fairtrade organically sourced creamy cashews and clean organic ingredients, ensuring their products are delicious, environmentally responsible, and naturally pure.
Ali has always been passionate about organic food and sustainability. She was the Education Director at McEnroe Organic Farm in Millerton, NY for four years before launching her Cashew Parm product line. Farmer Foodie brings flavor enhancing, versatile, and vegan Cashew Parm products to the masses. Their Parm satisfies cheesy cravings of the toughest critics.
Ali said “Farmer Foodie is making a true impact. I see it on a regular basis through interactions with thousands of consumers at various Massachusetts farmers markets. Our consumer demographic goes beyond vegans, vegetarians, and flexitarians. I’ve had numerous conversations with consumers who have diverse diets and they always love the craveable flavor of our cheesy Parm products.”
With just one year of sales under her belt, Ali founded a CPG product line that breathes new life into the dairy free cheese space, and she has been recognized as an impressive entrepreneur. Ali notably won first place in the WeWork + Oatly Sustainability Changemakers Pitch Competition in April 2022 and graduated from the Sam Adams Brewing The American Dream business bootcamp in June 2023.
Farmer Foodie projects continued success with more original flavors crafted by Ali on the horizon following Ali’s award of multiple grants that will allow her business and team to grow as she continues to disrupt the shelf stable dairy free cheese category.
For More Information:
https://thefarmerfoodie.com/
