Nutiva Inc. Debuts Fresh Product Innovation For Nutiva and Coconut Secret Brands and Welcomes Michael Lynch As New CEO

Press Release Mar. 4, 2022 at 3:00 PM

Richmond, Calif. – Nutiva, a pioneer of organic plant-based culinary foods and Coconut Secret, a leading brand of Coconut Aminos, will unveil innovative new culinary products at Natural Products Expo West. Attendees of the show will be among the first to experience the collection of three new Coconut Spreads and C8 MCT Oil from Nutiva and sample Coconut Secret’s all new Spicy Coconut Aminos – always plant-based and organic. The brands will be featured at booth #N1639in the North Products Hall along with other members OSC2, a network of sustainable brands with a common vision of a more regenerative, just and prosperous world.

The new launches for Nutiva and Coconut Secret are part of an aggressive growth strategy led by new CEO, Michael Lynch. For over 30 years, Lynch has helped build the plant-based food industry with his consumer first focus, entrepreneurial-minded strategic thinking and passion for developing beloved brands. Building on a career of driving growth for powerhouse brands like Daiya Foods, Earth’s Own, Dreyer’s Grand Ice Cream and Kraft Foods, Lynch plans to leverage his experience to expand upon Nutiva’s already solid foundation as a plant-based innovator. With Lynch’s support, the new launches will further the company’s objective of becoming an industry leader by revolutionizing the way the world eats.

To accomplish this goal, Nutiva is expanding its portfolio of organic plant-based culinary oils and foods made with the highest quality ingredients. USDA Organic, non-GMO, vegan and gluten-fee, these soon-to-be coconut-based favorites cater to the growing number of consumers who are prioritizing both health and sustainability. Additional details include:

Nutiva Organic Coconut Spreads –deliver a deliciously indulgent taste that is naturally sweetened through the power of the coconut and drastically less sugar than other spreads on the market. With 5g of sugar or less per serving, Nutiva Organic Coconut spreads are a clean, low sugar, indulgent snack your whole family can enjoy. Made with clean, high-quality organic, gluten-free and vegan ingredients. Try all three varieties including, perfectly indulgent Chocolate Coconut, keto–certified Almond Coconut and Vanilla Coconutthat offers coconut macaroon sweetness and a hint of vanilla with every bite. A perfect touch of sweetness great for spreading on toast, adding in smoothies, pairing with fruit or enjoyed straight from the jar. SRP $9.99
Nutiva C8 MCT Oil – Sourced from organic coconuts, this chemical-free C8 MCT Oil supports the brain, body and metabolism all with a neutral taste and smell. It works as the ultimate keto fuel to power your brain, energize your body and crave less, and support your metabolism with fast-burning fuel. Nutiva’s newest launch delivers unmatched quality without the chemicals found in other C8 MCT oils, and is easy to incorporate into coffee, tea and shakes. SRP $24.99 per 12-oz. bottle

In February 2021, Coconut Secret joined the Nutiva family of sustainable, innovative products that lead the plant-based and organic culinary space. Coconut Secret established itself as the leader in the soy-free Asian sauces category with its introduction of the first soy-free, gluten-free, lower-sodium soy sauce replacement, Coconut Aminos. Its authentic and flavorful Coconut Aminos gave consumers a first-of-its-kind product and the brand continues to craft new innovative Asian inspired sauces like its newest launch, Organic Spicy Coconut Aminos. Additional details include:

Coconut Secret Organic Spicy Coconut Aminos – Discover the delicious, sweet-umami, spicy flavor of the first soy sauce?alternative with 72% less sodium than the leading soy sauce brand. Coconut Secret Spicy Coconut Aminos are crafted from hand-harvested, naturally fermented?organic coconut blossom sap that’s blended with garlic powder, ginger powder, scorpion pepper powder and spiced paprika, this product delivers a balanced medium/high heat with a complex sweet, umami and spicy flavor. Spicy Coconut Aminos deliver delicious Asian-inspired taste to stir fries, marinades and dips and always made soy-free, gluten-free, Whole30 and keto-friendly with no artificial flavors or preservatives. SRP $9.49

“As a longtime fan of Nutiva and admirer of the company’s mission and role in creating a brighter future through all organic culinary products, I’m extremely proud to introduce Expo West attendees to our new products,” said Lynch. “Adding to our already robust portfolio of clean culinary essentials, these new launches take coconut-based products to the next level by prioritizing flavor and sustainability. The new Coconut Spreads by Nutiva rival the flavor of the leading spread with far less sugar per serving. Our sister brand, Coconut Secret, whose Coconut Aminos are already a cult-favorite in many kitchens, is launching Organic Spicy Coconut Aminos which provides the spicy, umami flavor your cooking has been missing.”

Both brands source ingredients from Certified Organic, non-GMO verified farms in the Philippines and care deeply about the quality of the product, their impact on the planet, and those who produce it – from seed to shelf.

Along with the three new launches, Nutiva will also showcase its re-branded packaging at Expo West, incorporated on all SKUs and future innovations following the 2021 launch of Nutiva Organic C8 MCT Oil. Its bold and memorable packaging creates a visual impact on shelf, while conveying the brand belief that a bright future for all is rooted in healthy food.

Nutiva and Coconut Secret products are available in retailers nationwide and at nutiva.com and coconutsecret.com. Nutiva carries ever-growing lines of USDA Certified Organic, Non-GMO Project Verified, keto-friendly and naturally gluten-free coconut, chia, hemp and avocado culinary oils and foods. For more information, recipe ideas or details on Nutiva’s social impact and sustainability efforts, please visit nutiva.com.

About Nutiva

Nutiva is the pioneer of organic plant-based foods that revolutionize the way the world eats by nurturing people and the planet. The company crafts a robust portfolio of USDA Certified Organic and Non-GMO Project Verified food products across culinary oils, nut butters & spreads and nutrition categories. On a mission to build a brighter future, Nutiva is committed to supporting regenerative agriculture, organic farming communities, and combating climate change. Nutiva products are available nationwide, as well as in Europe, Asia, Latin America, and Canada. For more information, visit nutiva.com.

About Coconut Secret

For more than 12 years, Coconut Secret has been leading the soy-free Asian sauces category, with its introduction of the first soy-free, lower-sodium soy sauce replacement, Coconut Aminos. Created with a simple vision to make deliciously healthy, organic, lower-glycemic foods, its Asian-inspired lines are now trusted pantry staples from coast to coast. Coconut Secret products are available nationwide in natural/organic health food stores and conventional grocery chains. To learn more, please visit coconutsecret.com, or follow Coconut Secret on Instagram (@CoconutSecretOfficial).

For More Information:
https://www.nutiva.com/