Halo Healthy Tribes Names GRM As Broker For Family Of Zero Added Sugar Products
LOS ANGELES, Calif. — As part of its commitment to combat consumer sugar intake, Halo Healthy Tribes announced it has retained Grass Roots Marketing (GRM), a full service sales and marketing brokerage team with deep roots in the natural, organic, and specialty channels to bring its family of always all natural and no sugar added brands to retail.
GRM is representing Halo Healthy Tribes in the Pacific Northwest, all of California and other parts of the Western United States.
“The no anti-sugar trend will continue to grow exponentially and Halo Healthy Tribes is properly positioned to offer retailers an aisle-to-aisle solution of zero sugar added pantry staples that are not only better-for-you, but transparent in ingredients and allergens,” says Rody Oueis, CEO and managing partner of Grass Roots Marketing. “This is an exciting opportunity.”
With nearly 40 products available online, Halo Healthy Tribes is committed to helping people eat better and simplifying the shopping process by using a Halo across all its products for easy recognition. The products also contain an extensive allergen and ingredient panel on the back.The Halo and back panels help simplify and expedite better-for-you purchasing decisions that will not sabotage health and wellness.
“The Halo approach is inclusive for consumers who may not understand labels and nutrition,” says Zach Maler, chief operating officer, Halo Healthy Tribes. “A person might be interested in cutting sugar from their diet or is allergic to a specific ingredient and just wants to quickly place the appropriate product in their shopping cart, not study a label for minutes in a grocery store. The Halo helps. Eventually, consumers will recognize the trusted Halo on store shelves and know it means all natural and no added sugar.”
Halo Healthy Tribes brands are always all natural, contain no added sugar, carb conscious and keto and diabetes friendly. All the current products are also plant powered (vegan or vegetarian) and gluten free.
Currently sold direct-to-consumer, the Halo Healthy Tribes family of brands includes more than 40 skus that will span the grocery store:
- Wok of Life Asian Cooking Sauces: Available in six traditional flavors, Wok of Life is the first all natural, no sugar added, vegan and gluten free cooking sauce with lower sodium than other brands;
- Scratch Kitchen Co.: All natural, no sugar added and a gluten free line of cake and loaf baking mixes, frostings, sprinkles and chocolate chips;
- Indulgences: All natural and no sugar added line of instant coffees, tea and cocoas;
- Mindless Foods – All natural and no sugar added instant muffins, pancakes and hot cereals with 9-11 grams of protein; and
- Blossom – A 1:1 all natural sugar replacement that is a proprietary blend of monk fruit extract and erythritol that won’t spike sugar and is available in granular, powdered and brown for all cooking, baking and sweetening occasions.
“American’s continue to gain weight and diabetes is on the rise, so something is not working,” Maler adds. “We believe cutting out sugar, but not favorite foods might put more people on the path to a wellness journey.”
About Halo Healthy Tribes
Halo Healthy Tribes is an alliance of delicious brands that recreates favorite every day food and beverage products using all natural ingredients and without added sugar. From breakfast fare to dessert, including afternoon snacking, baking ingredients and condiments, Halo products make it easy to cut out added sugar found in most products that sabotage health and wellness. Halo products always are all natural, carb conscious, keto and diabetes friendly, with zero added sugar. Halo products that feature Scratch Kitchen Co., Wok of Life, Indulgences, Mindless Foods and Blossom are plant powered with easy to read labels that makes grocery shopping more efficient.
For More Information:
https://halohealthytribes.com/
