Start Right Launches Protein-Packed Chicken & Waffles Breakfast Sandwich in Sprouts Farmer’s Market

ST. LOUIS– A year after launching their innovative, protein-packed Waffle Slider Breakfast Sandwiches in Sprouts Farmers Markets nationwide, Start Right has upped their game by launching a third SKU – Chicken & Waffles. Real breaded chicken breast surrounded by two delicious, maple-flavored waffles will be the best thing you can add to your freezer this year. Ready in just 2 minutes, you can now enjoy the most delicious breakfast combo from the comfort of your home – or in your car on the way out the door!

“We get a lot of suggestions of what products to make next,” says Start Right co-founder Clint Matthews, “but by far the most requested product was Chicken & Waffles. There just isn’t really anything currently in the freezer aisle that hits the mark.”

Focused on finding a breaded chicken patty with real, white meat and a clean label, the team searched for nearly a year until they found their solution.

“Our brand is focused on delivering a high-quality, tasty product with clean label ingredients,” co-founder Kyle Rood explains, “so we ended up passing on a lot of product that just weren’t the perfect option.

Start Right creates their unique, protein-packed Waffle Bun at their headquarters in St. Louis on custom machinery. The sweet waffle bun they created is the perfect complement to the savory, mouth-watering chicken breast. Whether heated in the microwave, or toasting the waffles separately, Breakfast is Solved in just 2 minutes!

With a retail price of $5.79 for a 2-count box, Start Right’s Chicken & Waffles, along with their Sausage & Egg and Turkey Sausage & Egg White Sliders will be on shelves in all Sprouts Farmers Markets this month in bold, new packaging.

For More Information:
http://www.startright.com