PLANO, Texas, — After years of anticipation, Smartfood has released a once-in-a-lifetime flavor experience for fans – just in time for summer. By marrying its delicious, ready-to-eat Smartfood popcorn with the mouthwatering flavors of a Krispy Kreme Original Glazed Doughnut, the brands will be taking fans on an unexpected and exciting journey with the latest offering – one that they can also feel good about.
Drawing on their rich history of providing fans with unique flavor innovations, Smartfood and Krispy Kreme have joined forces to launch Smartfood Original Glazed Doughnut. With the debut, the brand is answering countless fan requests asking for doughnut-flavored popcorn that will satisfy their taste buds no matter where they are, whether at home or on the go.
“When it comes to snacking, our fans look to us for unexpected, fun flavor innovations that help create joyful moments in their day,” said Tina Mahal, VP of marketing, Frito-Lay North America. “We are constantly looking for inspiration and pushing the boundaries of what’s possible, which is why we’re so excited to be teaming up with Krispy Kreme to give our fans something that’s new and never been done before.”
In 2020, Smartfood released Cap’n Crunch’s Crunch Berries Popcorn Mix as the first-ever co-branded limited-edition flavor to extremely positive reviews. Looking to continue the momentum into the new year, they enlisted a panel of Gen Z consumers to brainstorm unexpected and playful mashups to bring to store shelves. The research showed that a Krispy Kreme fusion would be the perfect addition to the lineup, especially entering the summer months.
In June 2020, Krispy Kreme rolled out Doughnut Bites and Mini Crullers in sweet snack aisles across the U.S. These all-new products include individually packaged Doughnut Bites and Mini Crullers in various flavors created for on-the-go enjoyment. These portable bite-sized snacks are ideal for busy consumers who love the joy of Krispy Kreme® even when there is not a Krispy Kreme doughnut shop in their area. Now Krispy Kreme is excited to lend our iconic Original Glazed flavor to give consumers a one-of-a-kind Smartfood Original Glazed Flavored Popcorn experience.
This limited-time flavor is available now at Sam’s Club and will be available in-store and online across major retailers nationwide starting May 24, while supplies last. Smartfood Original Glazed Doughnut comes in a 7.75oz bag for $3.99, 2.0oz bag for $1.99 and 18oz bag for $6.89.
The Smartfood brand is one of the many brands that makes up Frito-Lay North America, the $18 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
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