Real Food From The Ground Up Adds New Veggie to the Crew with Purple Carrot Crackers

Fairfield, NJ – REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.

Purple Carrot is the newest veggie to the REAL FOOD FROM THE GROUND UP crew and one that has been growing roots for a while. Just as crunchy and tasty as the orange version, but made with real purple carrot (it’s the #1 ingredient!). Purple is the NEW orange!

The crackers are Vegan, Non-GMO and Gluten Free Certified. The perfectly purple squares are baked into light and crispy crackers that you can feel good about eating, so go ahead, have a handful (or two) – a serving size is 50 crackers! Flavor offerings include:

Sea Salt: Hey Carrot, purple looks good on you! No doubt these crackers have style. Turn up the color on your snack game with sea salt flavor.

Ranch: A cracker classic that will never go out of style. Turn up the taste on your snack game with ranch flavor. That’s what’s up, Doc.

“We’re excited about Purple Carrot joining Cauliflower and Butternut Squash vegetable bases for our growing snack brand,” said Deb Holt, CMO of REAL FOOD FROM THE GROUND UP®. “We love being able to offer plant-based versions of classic snacks and our Purple Carrot Crackers, a nod to the original orange squares, are as good as they look!”

Purple Carrot Crackers will be available at retailers nationwide including Whole Foods Market and online at and on Amazon this May. They come in two delicious flavors: Sea Salt and Ranch. $3.99 SRP (4 oz box).

REAL FOOD FROM THE GROUND UP has been giving classic snacks a plant-based twist since its launch in 2018. The brand won over consumer taste buds with Cauliflower-based versions of Crackers, Pretzels, Tortilla Chips, Stalks (puffed snacks), and most recently with Chips and Snacking Crackers. They branched out in 2019 with the launch of Butternut Squash-Based Crackers, Pretzels, Tortilla Chips and Stalks. Now with Purple Carrot taking root there is a veggie variety and format for every snack lover with MORE flavor, MORE crunch, and MORE bites per serving.


REAL FOOD FROM THE GROUND UP offers delicious and crave-worthy snacks with a plant-based twist. We are Keepin’ it Real to give you more of what you love. More flavor, more crunch, more veggies and more bites per serving. Non-GMO, Vegan and Gluten Free Certified. Our Chips, Crackers, Pretzels, Stalks and Tortilla Chips are made with real cauliflower, butternut squash or purple carrot, with our hero veggie always in the top 3 ingredients.

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