Harmless Harvest Launches ‘Spooning Season’ Campaign

“Cuffing Season” is upon us. As the cold weather sets in, people are looking to find a cuddle buddy, someone to be “cuffed” to for the long winter months. Harmless Harvest, maker of organic dairy-free coconut yogurt, is offering a new take on Cuffing Season: ‘Spooning Season.’

On November 11th, the brand launched a campaign featuring comedian and star of HBO’s Hacks, Megan Stalter, with a series of clever and comical videos linked to “cuffing season.” With temperatures cooling down and people actively on the lookout for a special someone, the hilarious video series features Megan providing tutorials on ‘spooning techniques’ to make the most of the season.

“Anyone who is a fan of Harmless knows we don’t take ourselves too seriously,” said Heather Cutter, SVP Sales, Marketing, and Innovation at Harmless Harvest. “To bring awareness to our portfolio of products, beyond our organic coconut water which we’re best known for, we wanted to do something unexpected, funny, and lighthearted while simultaneously leaning into timely, culturally relevant dialogue, all while giving a nod to our dairy-free yogurt alternative.”

Throughout the 3-video series the comedian walks visitors through ‘the art of spooning’, demonstrating in a parody-style manner techniques like “The Big Dipper”, “The Parfait”, and “The Teaspoon” with a play on  “big spoon, little spoon”.

The video series lives on a special landing page, spooningseason.com. Harmless Harvest also invited consumers to “spoon with us” by being one of a handful of lucky winners to get their hands on a limited edition “Spooning Pillow”, as featured in the Spooning Season videos, along with other prizes from Harmless Harvest like its Dairy-Free Cup Yogurt Alternative and more.

For More Information:
https://spooningseason.com/