RIND Launches New Coco-Melon Flavor, Expands Distribution

NEW YORK— RIND Snacks, providers of “skin-on superfruit” snacks, has added both a new product and three national grocery chains to keep up with consumers’ increasing hunger for the brand. “Coco-Melon” debuts as the company’s fifth addition to its product line, featuring a three-ingredient blend of organic coconut, watermelon, and cantaloupe. The new SKU, to be launched later this year, represents RIND’s first foray into applying its “peel-powered” formula to melons—a category largely ignored by other snack brands. RIND’s innovation of convenient, nutrient-dense, whole fruit offerings has caught the attention of various regions of Whole Foods Market, Wegmans, and The Fresh Market. All have signed on as new retail partners in 2020. The company’s increasing reach in leading specialty and natural chains have helped boost the brand’s distribution toward its goal of 1,000 stores over the next year.

RIND’s rise is propelled by the company’s approach to maximizing nutrition while minimizing food waste. The global healthy snacks market is expanding at a 5.2% CAGR and is forecast to reach $32.9 billion by 2025. The outlook for the fruit snack segment of this sector that RIND occupies is even more promising, with projected growth of 8.4% over the same period.

RIND’s founder, Matt Weiss, has been intent on packing maximum nutritional and functional value into his products since he first began tinkering with the fruits that built his brand. “Figuring out how to retain a whole melon’s incredible flavor, color and nutrition in its dried form—without adding sugar or preservatives—was one of the earliest challenges I wrestled with,” says Weiss. “When I first began trying to solve that problem, I dried so much melon that my dehydrator blew out the power in my apartment building. My neighbors will be thrilled to know that, in the years since, we’ve been able to partner with world-class growers and processors to pioneer the R&D behind Coco-Melon. This launch represents an exciting milestone for us and for whole fruit snacking….and we’re just getting started!”

With further innovation in the pipeline, RIND looks to stay on the cutting edge of snacking to delight its loyal and engaged fans. They include more than 22,000 social media followers whose raves have helped spark RIND’s mentions in Forbes, The New York Times, Business Insider, and on The Rachael Ray Show. RIND’s appeal continues to grow, and the brand is poised for sweet success across the country in 2020.

About RIND

Launched in NYC in 2018, RIND Snacks® are the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. The company’s line of “Skin-on Superfruit” sits at the intersection of functional and sustainable snacking with its chewy, tangy, whole-fruit slices that welcome everyone to: “Keep it Real & Eat the Peel.” Learn more at rindsnacks.com and @rindsnacks on Instagram.

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