NEW YORK—Pioneer in the plant-based protein industry, ALOHA, has announced the launch of its newly reformulated protein powder, along with a substantial increase in national retail availability to further meet consumer demand. The reformulated protein powder comes in Chocolate, Vanilla and Banana varieties and now contains MCT oil – which is linked to energy, gut health, enhanced mood and performance – and an overall smoother, refined texture.
“At ALOHA, we are always innovating to ensure that the plant-based protein we create is utterly and totally best-in-class,” said ALOHA CEO Brad Charron. “As we kick off 2019 with a significantly expanded retail footprint, we’re excited to reveal our updated protein powders, which now contain keto-friendly MCT oil, keeping to the core of what ALOHA does best – offer organic, affordable, accessible, plant-based food that never forces a consumer to sacrifice taste for nutritional benefit.”
As with all of ALOHA’s products, the reformulated protein powders are USDA Certified Organic, vegan, non-GMO and free of stevia, soy, gluten, dairy and artificial ingredients. Each serving of the protein powder contains 18 grams of protein.
Additionally, ALOHA products, including the reformulated protein powders and the brand’s popular protein bars, are now available at several new retail chains across the country including Wegmans, HEB, Harris Teeter, Kroger, Sprouts and Hy-Vee. Having increased its retail presence by 160 percent over the past year, ALOHA products are now conveniently available for health-conscious consumers to pick up at major drugstores and grocery stores, including existing partners such as CVS, Target, Meijer, Shaws, Rite Aid, Stop & Shop, Giant and more.
“We’re increasingly seeing our customers seeking out products that are healthy and delicious, and overall, vegan products with clean labels are continuing to grow in popularity,” said Matthew Gagnon, health category manager of Harris Teeter. “We’re excited to be offering ALOHA protein bars and powders to meet the evolving needs of our shoppers.”
In addition to brick and mortar retail expansion, ALOHA is also available on Amazon, where it has quadrupled its sales over the past year. As ALOHA strives to make healthy living accessible to consumers, the brand has robust plans to continue increasing its availability and invest in product development in 2019. ALOHA products are also available online at Thrive Market and at ALOHA.com.