SALT LAKE CITY — PROBAR, creator of delicious and convenient organic plant-based foods that power active lifestyles, has introduced PROBAR live, a new line of fresh, whole-food bars infused with the power of live probiotics. Available in four delicious varieties, including Peanut Butter, Almond Butter, Coconut Cashew and Peanut Butter Chocolate Chip, each PROBAR live bar features a clean ingredient panel packed with real nuts, seeds and dates for natural sweetness. Launching just in time to power any activity under the sun, PROBAR live delivers 10 grams of plant-based protein and one billion CFUs (colony forming units) of probiotics with zero added sugar. PROBAR live bars are rolling out at Whole Foods Market stores nationally, and at Amazon.com and theprobar.com, with additional retailers to follow this year.
“From the beginning, we’ve been dedicated to creating the most delicious, whole-food bars possible made with real superfood ingredients – so no matter if you’re running a marathon, out on the trail, or can’t find time for a full meal between meetings – you can always feel good about reaching for PROBAR,” said Jeff Coleman, founder and CEO of PROBAR. “Our new PROBAR live bars take this dedication to the next level, with a fresh take on plant-based protein bars by infusing the functional benefits of probiotics into every bite. In our pursuit to deliver the cleanest nutrition panel possible, we’ve also focused on real food, like nuts, nut butters, pumpkin seeds, sesame seeds and date paste to let the true flavors of the ingredients shine through without adding unnecessary sugars. The result is indulgent and satisfying, and we feel confident consumers will agree!”
PROBAR live bars are found in the refrigerated section to maintain freshness and optimal texture as they are made without any preservatives or emulsifiers. Each bar contains 310-320 calories, for the perfect midday snack, pre/post workout fuel or as a meal replacement. Additional details include:
- Peanut Butter – Perfect for the peanut butter lover, this bar packs a punch with sunflower, sesame, flax, pumpkin, and chia seeds along with real peanut butter to satisfy any peanut craving.
- Peanut Butter Chocolate Chip – This bar is a delicious blend of peanuts mixed with unsweetened chocolate chips and sea salt for a better-for-you take on an indulgent classic without the guilt.
- Coconut Cashew – Reminiscent of a tropical vacation, this bar is a perfect blend of almonds, cashews, coconut, coconut oil and a touch of sea salt.
- Almond Butter – This bar is loaded with nuts and seeds such as almonds, cashews, sunflower, sesame, flax, pumpkin and chia seeds that add just the right amount of crunch.
New live bars are USDA Organic, Certified Gluten-Free and Non-GMO Project Verified. For more information, please visit www.theprobar.com.
PROBAR is on a mission to create delicious, convenient, organic, plant-based, gluten-free and dairy free foods to fuel an active lifestyle. Whether it’s training for a marathon or off to Pilates, PROBAR delivers the nutrients our bodies need to power through a workout and sustain energy throughout the day. As one of the original whole-food organic nutrition bars, PROBAR maintains its commitment to quality through clean, real food ingredients, that have a small impact on the earth and a significant, positive impact on our bodies. PROBAR is available nationwide at natural, conventional and specialty stores as well as online at http://theprobar.com.