MOUNT LAUREL, N.J. — In celebration of National Frozen Food Day, Ellio’s, a family favorite brand with more than 50 years in the frozen pizza category, is launching new frozen Breadsticks to give families a new way to enjoy the brand. The newest portfolio addition is available in two delicious flavors, Cheesy and Parmesan & Garlic, served on the brand’s famous 4-cornered wholesome, crispy crust.
Consumers loved it then, and will love it now. Ellio’s Breadsticks are made with 100% real cheese and no artificial flavors or preservatives, same as all of their pizza varieties. Featuring the brand’s signature rectangular shape and one-inch wide breakable slices, the Breadsticks are designed to be crispy on the outside with a fresh, chewy inside, and jaw-dropping flavor in every bite. Whether it’s a quiet night in or hosting a group of family and friends, Ellio’s Breadsticks are a fast and fun way to entertain and satisfy everyone’s hunger.
“The frozen food sector continues to grow year after year. We’re incredibly excited to expand Ellio’s presence in the frozen food aisle with the launch of Breadsticks in two varieties that both adults and kids will love,” said Bill Whalen, Executive Vice President of Dr. Oetker USA, LLC, the parent company of Ellio’s Pizza. “Sticking with the brand’s signature shape and classic crust, we topped with mouthwatering cheeses and seasonings that perfectly melts and oozes as it cooks.” said Melissa Vesci, Brand Manager for Ellio’s Pizza.
Breadsticks are a staple in American restaurants, and now it’s even easier to bring them into the home. Simply unwrap and bake in a conventional or toaster oven for 8 – 10 minutes until the cheese is bubbling and edges slightly browned. With twelve sticks to a box, they are perfect to pass around the table and enjoy with the people you love most.
Ellio’s Breadsticks are available in the frozen food aisle, found next to the beloved Ellio’s Pizza or next to frozen bread. For more information and to find the closest retailer, visit www.ellios.com.
Ellio’s, a flagship brand of Dr. Oetker USA, has melted hearts since 1963 offering frozen pizza made with 100% real cheese, one-of-kind tomato sauce and uniquely convenient 4-cornered crispy crust. An instant hit in schools and homes, Ellio’s rectangular slices fit perfectly in lunch room trays and in a home toaster oven. As time went on, the family favorite pizza became an at home staple and was offered in several varieties, including Italian Sausage, Pepperoni, Five Cheese, Sicilian and more. With the launch of Breadsticks, Ellio’s is continuing to provide an easy and flavorful family favorite to enjoy from the comfort of home.
About Dr. Oetker
Established in 1891 with the launch of Germany’s first baking powder, today Dr. Oetker carries out a legacy rooted in the belief that “quality is the best recipe” and a commitment to building a sustainable presence in the countries in which it does business. Dr. Oetker USA, LLC produces and distributes a variety of dessert mixes, baking ingredients and frozen pizzas (Virtuoso, Ellio’s). Dr. Oetker USA, LLC is a subsidiary of the family-run Oetker Group. In 2016, worldwide Dr. Oetker sales were $3 billion. For more information, please visit www.oetker.us.