California’s Farm Fresh To You Joins Forces with Seattle’s Full Circle
WEST SACRAMENTO, Calif., – Farm Fresh To You, the nation’s leading farm-connected food delivery service that provides local, organic produce and artisan groceries to consumers’ doorsteps throughout California, announced that it has purchased and integrated a controlling interest in Full Circle, a home delivery service headquartered in Seattle, Wash. Full Circle delivers throughout Washington, Oregon and Alaska.
The partnership between Farm Fresh To You and Full Circle brings together two of the founding farm-to-consumer delivery models and expands their reach to 100,000 subscribers throughout the West Coast and Alaska. The combined revenues for the brands exceed $80 million annually.
Farm Fresh To You and Full Circle, while maintaining their original brands, share a vision that communities and sustainable farms are connected through a transparent food system. The brands share market-leading technology, business expertise and a high standard of customer experience through a scalable in-house technology platform.
“In the competitive environment of food delivery services, which are fueled by venture capital or other cash sources and have been unable to attain profitability, our company has maintained profitable growth for over 10 years,” said Freeman Barsotti, co-owner and managing partner, Farm Fresh To You. “First and foremost, we are organic farmers, so we understand the complexities in local food production and the downfalls of the current food system. Both companies have been collaborative leaders in rebuilding a transparent food system that is innovative and authentic. With this merger, we became the West Coast’s dominant, perishable delivery service that is owned and operated by actual farmers,” said Barsotti.
“In house, we developed a scalable, business software platform that allows enterprises to manage their online store fronts, customer service and create their own websites. Both brands now seamlessly run on this platform,” said Sathya Seelan, Farm Fresh To You CIO, and former Buy.com CTO. “Developing this solution in house as well as insourcing business functions, such as customer service, marketing and packing, help to ensure product quality and a premium customer experience.”
“Farm Fresh To You’s vision was the perfect match for us at Full Circle,” said Full Circle co-founder and The Farmers Almanac 2017 Farmer of the Year, Andrew Stout. “Farm Fresh To You invested in phenomenal box customization, logistical and food safety technology that has brought our business to a new level.”
Farm Fresh To You, founded in 1992, is privately owned by three brothers, Freeman Barsotti, Thaddeus Barsotti and Noah Barnes. Farm Fresh To You employs over 800 employees throughout California with business offices in West Sacramento, Calif. and Vernon, Calif. The service operates a 400-acre farm in Capay, Calif., northwest of Sacramento.
Full Circle was started by husband-and-wife team Andrew Stout and Wendy Munroe as an organic farming operation in 1996 in the Carnation Valley near Seattle, Wash. Full Circle employs 70 people with business offices in Seattle and Alaska.
Farm Fresh To You and Full Circle deliver customized organic produce boxes directly to homes, offices or convenient pick up sites. In addition to offering produce directly from their own farms, they have relationships with hundreds of sustainable producers. They are empowering consumers to support local, sustainable producers in a way that is convenient, giving customers an easier way to shop and cook meals, and make food choices that support their local communities and the environment. Customers can add from a curated selection of over 500 artisan grocery items including milk, eggs, meat and meat alternatives, bread, pasta, honey, jam, olive oil and many other artisanal farm products.
