Rojo’s Launches New Queso Dips and Salsa Varieties

Rojo’s, leading maker of refrigerated, restaurant-style salsas and dips, will expand its delicious product portfolio with an all-new line of Queso Dips. A first for the company, the cheesy dips will be available in Salsa Con Queso and Queso Blanco varieties beginning in September, and are a tasty, convenient option for when entertaining guests or adding creamy tasting notes to any meal. The cheesy innovations join the launch of three new salsa flavors—Pico de Gallo Salsa, Salsa Verde and Hatch Chile Salsa—crafted to complement Rojo’s full assortment of restaurant-style products.

Continuing to satisfy consumers who crave authentic, flavorful foods, Rojo’s Queso Dips and new artisanal salsas feature the highest quality, premium ingredients. The unparalleled freshness of its existing line remains distinct in the new innovations, further maintaining Rojo’s commitment to creating versatile, fresh and flavorful salsas and dips.

“We couldn’t think of a better product than Queso Dips to join our Rojo’s family of signature salsas,” said Mark Miller, vice president of marketing at Simply Fresh Foods. “Our fans are always looking for new and delicious ways to enhance their menus and gatherings, so we are proud to be able to offer them even more reason to add Rojo’s to their chip and dip buffet or favorite Mexican-inspired meal.”

Available in 12-ounce tubs, the new line of Queso Dips (SRP: $4.69) features two new varieties:

  • Salsa Con Queso—Tangy sour cream, creamy cotija & cream cheeses, mixed with fresh tomatoes, onions and jalapeno peppers
  • Queso Blanco—Monterey Jack & cotija cheeses, combined with zesty green chiles and jalapenos

Rojo’s newest salsa varieties are gluten-free and deliver on exceptional flavor, without adding unwanted fat or calories. Available in 14-ounce tubs, the new fresh cut salsas include:

  • Hatch Chile Salsa (Medium)—Authentic Hatch chiles combined with tomatoes, green chile and onions, at only ten calories per serving
  • Pico de Gallo (Medium)—Touting Anaheim and jalapeno peppers amidst tomatoes and onions, at only five calories per serving
  • Salsa Verde (Medium)—Tomatillo and onion, plus bell, jalapeno & serrano peppers, with green chile and cilantro make up this zesty dip, with only 15 calories per serving

Rojo’s artisanal salsas and dips can be found in the refrigerated dairy/deli case at grocery retailers nationwide including Safeway, Albertson’s, Lunardi’s, Mollie Stones, Food 4 Less, Holiday, Haggens, and Ingles stores, beginning in September. To learn more about Rojo’s, visit

About Rojo’s

Founded in 1985, Rojo’s has a rich heritage in refrigerated foods, beginning with a secret homemade salsa recipe from Mexico that was brought to the U.S. in 1965. Today, Rojo’s is the industry leader in refrigerated, fresh-cut salsa, offering a complete line of fresh, restaurant-quality refrigerated salsas that are the gold standard in the marketplace. At the heart of the company’s nearly 30-year legacy are its artisan-crafted salsas, which are made in small batches using premium, fresh cut ingredients in order to deliver great, homemade taste and freshness. Rojo’s is available in the refrigerated dairy/deli case in grocery retailers including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco, Costco and Sam’s Club stores. For additional information, please visit us online

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