Torie & Howard Rolls Out New Trial Size Chewie Fruities Organic Candy For Retailers
NEW MILFORD, CONN.– Torie & Howard is rolling out its new trial size bag of organic Chewie Fruities® candy for retail at the 2017 Winter Fancy Food Show with a countertop and shelf display carton, Booth 762.
The retail display contains eight 1.27-ounce trial size packages of assorted Chewie Fruities, said Torie Burke, company co-founder. It takes up just 4- by 5 1/2-inches of space and was designed to satisfy a consumer desire for a convenience size of the candy that can be consumed on the spot or stashed in a purse, lunch box or carry on bag, Burke said. “We see this as an item that spans a variety of retail formats including specialty food, grocery, coffee and gift shops, and convenience,” she said.
The trial size has a suggested retail price of $1.69 and contains a single serving of individually wrapped pieces in an assortment of three flavors. It is available eight to a case and 12 cases to a master case. A 150-bag bulk case of the trial size package was announced for foodservice in October.
Torie & Howard Chewie Fruities candy, along with its organic hard candy, is USDA Organic, kosher certified, contains no artificial dyes, flavors, preservatives or genetically engineered ingredients, and is free from major allergens, including soy, wheat, gluten, nuts and dairy. A serving of Chewie Fruities candy provides the daily requirement of Vitamin C. The fruit chews also are available in gusseted 4-ounce peg packs with a suggested retail price of $3.99 and ship six to a case and 48 to a master case. A stand-alone display shipper for the 4-ounce size is available. Chewie Fruities are made in the USA and available in three sophisticated flavor duos of Torie & Howard’s organic hard candy, plus a flavor assortment. Flavors include Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine and Meyer Lemon and Raspberry. More information may be found online at www.TorieAndHoward.com or by calling 1-888-826-9554.
About Torie & Howard:
Torie & Howard is a producer of all-natural, organic candy designed to satisfy consumers with discriminating palates who crave healthy, yet indulgent, snacks. The candy is USDA Organic and kosher certified and contains no genetically modified organisms. The company was launched by color consultant Torie Burke and interior designer Howard Slatkin in early 2012 with headquarters in New Milford, Conn. In keeping with its pledge to produce snacks in ways that are as health-friendly, eco-friendly and socially conscious as possible. The candy is available nationally through foodservice and 26,000 retailers, including Whole Foods, The Fresh Market, H-E-B, Kings, Balducci’s, Dean & Deluca, Earth Fare, Central Market, select CVS stores, and online at www.TorieAndHoward.com.
