Ips Snacks Announces Launch of Ips Pop to Their Existing Line of Protein-Packed Snacks

Los Angeles, CA (October 2016) — Additional protein sources continue to top the list of consumer food demands with 71% of Americans looking to add more into their diet. Ips Snacks, has met these demands head on by launching their newest addition to the Ips Snacks family, Ips Pop, the first and only protein popcorn on the market. With Americans consuming 16 billion quarts of popcorn a year, Ips Pop was a natural addition to the Ips Snacks protein line and takes this category leader from a single product company to a full line of protein snack solutions.

ips_pop_4oz_salted_front-1Ips Pop is a delicious and healthy popcorn snack made with whey protein and each serving includes 5 grams of protein- the same amount as 20 almonds. Made with non-GMO corn, gluten free, available in 2 delicious flavors, and only 150 calories per serving, this healthy alternative to traditional popcorn satisfies a multitude of dietary and snacking concerns.

This marks a strong finish to a year full of growth for Ips Snacks as Ips Pop joins Ips Chips in offering a full line of tasty and healthy protein snack options for consumers. Ips Chips has recently gone through a complete rebranding earlier this year included all new packaging and even an update to their ingredients. The brand then continued on this path of growth and expansion by bringing in 2 industry veterans to the team to help meet the increased demand and ensure the snacks are available in more and more markets and retailers.

“We have seen great success with Ips Chips, but knew we wanted to expand on the salty snacks with protein category and popcorn was a natural fit for us and our customer,” says Ips Snack CEO, Adam Kamenstein. “What we have learned is that people want healthy and protein, but they also want flavor, and they will not be disappointed with Ips Pop.”

Containing no artificial flavors, colors, or preservatives, Ips Pop – a Kosher product – is available in two varieties: White Cheddar (made with real cheese) and Classic Salted (salt and natural butter flavor). Single-ounce packages retail for $1.49; 5-ounce packages retail for $3.49. This newest addition will be available in retailers across the country by mid-October. Experience the difference in snacking with Ips Pop.

About Ips Snacks: Founded in 2011, Ips Snacks are the world’s first snack chip to combine a delicious taste with whey protein. They are made with non-GMO corn, are gluten-free, and are powered by whey protein. Now lead by Adam Kamenstein, the brand’s mission is to make the foods which give your body the protein it craves. Ips chips are available in four delicious varieties: Sea Salt & Black Pepper, Cinnamon, Barbeque, and White Cheddar and is now launching its line of popcorn, which will be available in Classic Salted and White Cheddar varieties. Ips Snacks are sold in grocery stores and wellness retailers nationwide including Whole Foods Market, Mollie Stone’s, GNC, Vitamin Shoppe, and many others, as well as online through



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