April 26, 2016 ELMWOOD PARK, N.J.–(BUSINESS WIRE)–Dr. Praeger’s is packing garden-fresh flavor and ingredients into a breakfast classic: the hash brown. The family-owned company – best known for its popular veggie burgers – is bringing its veggie love to a new hash brown line that upgrades the traditional potato hash brown with a variety of root vegetables and modern flavors.
Crispy, golden brown on the outside and tender on the inside, the new products are made with simple, delicious ingredients in four varieties:
- Four Potato Hash Browns, a rainbow of red, gold, purple and sweet potatoes shredded into hash brown perfection
- Root Veggie Hash Browns, a hearty medley of carrots, Yukon Gold potatoes, rutabaga, taro and yuca
- Southwest Hash Browns, Yukon Gold potatoes, spicy peppers & onions blended together into a crispy hash brown
- Sweet Potato Hash Browns, a delicious mix of sweet potato shreds with a hint of brown sugar
The hash browns meet increased demand for convenient, flavorful breakfast items, handy snacks and easy components for quick meals. Delicious alone or paired with eggs, Dr. Praeger’s hash browns can also easily be transformed into creative meals – topped with grilled vegetables, or a base for casseroles – vegan or otherwise, any time of day.
“Who doesn’t love breakfast? We had a lot of fun trying all sorts of root vegetables, looking for just the right textures and flavor combinations to modernize the breakfast staple,” said Dr. Praeger’s CEO Larry Praeger, “We’re bringing restaurant quality hash browns to the grocery store, so families can enjoy them all day. From sweet to savory, we think there’s something for everyone.”
Like all Dr. Praeger’s products, the new 8-pack Hash Browns are made with simple, whole food ingredients. All four flavors are Kosher, certified gluten free and verified by the Non-GMO Project. The new offerings are available nationally at natural food stores and conventional grocers (SRP $4.99 for all Hash Browns).
About Dr. Praeger’s
Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing cardiothoracic surgeons. The doctors set out on a simple mission to make eating healthfully delicious. Today, the family owned and operated company is a leader in the vegetarian, vegan, gluten free, and kosher frozen food categories. The company’s wide ranging line of products includes veggie burgers, cakes and puffs, hash browns, sustainable seafood items, Kid’s Littles, and more. For more information visit www.drpraegers.com.