Newport Beach, CA (June 4, 2015)
On the heels of a fabulously successful test market launch in Seattle, Green Grass Foods, Inc. is bringing its flagship product to the world’s largest online marketplace: Amazon. nutpods gives people with dietary restrictions or who simply want to make healthier food choices a way to flavor their coffee without creating a chemical-filled mystery beverage. The much-lauded coffee creamer alternative is available on Amazon today in Original and French Vanilla, with a Hazelnut flavor in the works.
“Being lactose intolerant, toting around a homemade blend of coconut and almond milk was always a necessity for me,” explains Green Grass Foods Founder and CEO Madeline Haydon. “I learned early on that ‘non-dairy’ is not always what it seems. I also realized I wasn’t alone in needing an alternative that was wholesome and convenient and that fit my lifestyle. And that’s how nutpods was born.”
All nutpods flavors are unsweetened, allowing consumers to use their favorite sweetener to create a perfect and perfectly individual cup of coffee or tea. Unlike typical almond and coconut milks, nutpods has a rich and creamy texture. And unlike soy milk, nutpods doesn’t feather or separate when mixed with hot coffee or tea.
Since concluding a successful Kickstarter campaign in late 2013 – which saw more than 500 people give the brand their backing – nutpods has earned a following among health-conscious and diet-restricted consumers eager to see more truly dairy-free alternatives.
nutpods’ Seattle launch, while limited to 10 stores, exceeded all expectations with sales triple the company’s initial projections. Clearly, the demand for dairy-free coffee creamer is strong. Most importantly, that demand is far from being met by today’s typical grocery store selection.
In addition to being dairy-free, nutpods contains no soy, no gluten, no carrageenan and no artificial or added sweeteners; the creamer is certified Vegan, gluten-free, and Kosher. In April, nutpods also earned verification from the Non-GMO Project, a further testament to Green Grass Foods’ core philosophy of giving consumers the healthier options they demand.
Packaging was an important consideration as nutpods neared its test launch date. Given that online sales will be a major share of revenue, Green Grass Foods opted for the shelf-stable, versatile and durable Tetra Pak, which is recyclable. For Amazon shoppers, nutpods is available as a four-pack of 11.2-ounce containers.
“As a brand, we want to make the very best first impression in the marketplace,” adds Haydon. “Our goal is not for people to buy nutpods once. Our goal is for shoppers to try us, love our rich and creamy balanced taste, love our clean label ingredients, and love the ability to sweeten their coffee as much or as little as they want, or leave it simply unsweetened. We want our customers to be able to craft that elusive perfect cup without compromises, and then buy us again next week.”
Green Grass Foods has ambitious plans to build on its resounding in-store success in Seattle. An LA launch is slated for July, with expanded national distribution to follow soon afterwards.
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