Details

Tags

Beverages , Craft Beer , Snacks

Run Time

5 minutes 17 seconds

Last Updated

3/26/2015

Table of Contents

• 29 secondsAt what stage of a company should it be thinking about bringing its brand abroad?
• 51 secondsWhat are some risks to taking a brand aboard?
• 50 secondsWhat kinds of numbers - sales, revenue - should I have before going aboard?
• 28 secondsWhat kind of research should I be doing prior to bringing my brand abroad?
• 23 secondsWhen putting together a marketing strategy abroad, what do I need to consider?
• 1 minutesHow big of a factor is the culture in my strategy? Do I have to change my logos, colors, or even my name?
• 34 secondsWill the language barrier be an issue when bringing my brand abroad?
• 40 secondsWhat are some common things that can go wrong, when expanding abroad that food and beverage companies need to look out for?