Details

Run Time

9 minutes 58 seconds

Last Updated

4/7/2015

Table of Contents

• 2 minutesWhat are the distributor expectations of a new brand?
• 2 minutesIn what ways can big-box stores fit into my retail strategy?
• 1 minutesHow would niche products (say something highly function specific) benefit from a non-traditional route to market?
• 2 minutesHow competitive is it to get your product on the shelf at different retail channels?
• 1 minutesCan brands transition from non-traditional to chain driven accounts without sacrificing their functional integrity?
• 55 secondsAre their challenges to sampling and demoing my product in a account like Costco?
• 1 minutesShould a supplier look to be nationally or regionally selective in its marketing choices?