Details

Run Time

5 minutes 0 seconds

Last Updated

3/25/2015

Table of Contents

• 52 secondsWhat should you find out about the consumer when building a marketing plan?
• 1 minutesWhat factors go into what product a consumer wants and eventually buys?
• 40 secondsHow do you recognize when a consumer need has changed and what do you do about it?
• 1 minutesHow often should you be collecting data? How often should you be analyzing it?
• 59 secondsShould consumer insight affect the production of my goods or should I produce the goods first and work on changing the marketing strategy?