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Description

Keynote Presentation: The Rockstar Story Joey Cannata, EVP of Sales and Distribution and Jason May, EVP of Marketing, explain how Rockstar Energy Drink has managed to remain authentic even as its young crew of entrepreneurs, its brand, its consumers, and its route to market have all matured and changed.

Details

Category
BevNET Live Conference Footage
Run Time
36 minutes
Last Updated
12/17/2012

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