Business Strategy and Brand Development
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Description
Neil Kimberley, the VP Strategy and Brand Development at Essentia Water, discusses business strategy and brand development for new brands entering the beverage and food industry.
Details
- Category
- Brand Development
- Tags
- Beverages , Craft Beer , Snacks
- Run Time
- 8 minutes 32 seconds
- Last Updated
- 4/25/2014
Table of Contents
- What’s the role of a strategy hire in a large corporation vs. that of an entrepreneurial organization?
- What does a strategist look to accomplish for a small organization and how far into the future are they planning?
- Is the strategy role a necessity for every entrepreneurial organization?
- When you’re moving from natural into conventional does that require a change of business model or is it just a change of route to market?
- Are there certain sets evolving as a result of consumer trends that you see forming within the beverage industry?
- What is a category captain?
- For entrepreneurial brands how important is it to frame your own competitive context? Is that a key strategy, the key strategy or the most effective way to create space for a brand?