Brand Development: Package Design
Leif Steiner, Principal/Creative Director of Moxie Sozo, discusses common mistakes he sees with packaging and what you can do to make yours stand out to consumers.
- Product Development , Brand Development
- Beverages , Craft Beer , Snacks
- Run Time
- 10 minutes 11 seconds
- Last Updated
Table of Contents
- What are some key elements to a successful package?
- Do I need to include all product benefits on my package?
- How do I best connect with consumers through my packaging?
- What comes first, the product, name or package?
- What are some mistakes entrepreneurs can make with packaging?
- What’s the process for creating a good package?
- How important is the location that I’m selling my product when it comes to packaging?