CPG Week Podcast

In this episode: This week, the Nosh and BevNET team gear up for Natural Products Expo West, the so-called Super Bowl of the packaged food and beverage industry. With a special appearance for BevNET Editor-In-Chief Jeff Klineman, the group discusses their various strategies for the big show. What’s the best attack plan for hitting all the booths on a show planner? What items should (or should not) make it into an Expo backpack to stay prepared for long days on the floor? Learn how to keep an eye out for good “Expo Etiquette” and why you might spot a BevNET or Nosh team member interviewing this year’s celebrity-du-jour. Show Highlights: 0:35 – Nosh managing editor Monica Watrous asks Editor-In-Chief Jeff Klineman how he prepares for Expo West. Senior reporters Brad Avery and Lukas Southard chime in on how they are planning for efficient trips to the Anaheim Convention Center. 6:30 – Jeff outlines helpful hacks for exhibiting brands seeking to capture a buyer’s attention on the show floor and why building pirate ship crow’s nests for spotting important people is frowned upon. 9:15 – Brad reflects on his celebrity interviews at previous Expos, including a particularly memorable conversation with a pop star about apple cider vinegar. 11:30 – Jeff, Brad, Monica and Lukas each share the trends they are watching at Expo West. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: In a special dispatch from Las Vegas, Nosh managing editor Monica Watrous and reporter Adrianne DeLuca spoke with Specialty Food Association trendspotters Jenn de la Vega, chef and cookbook author, and Drexel University professor Jonathan Deutsch about the latest food and beverages on display at this year’s Winter Fancy Food Show. Show Highlights: 2:30 – Global flavors have established a foothold in food and beverage. The group discusses innovation they saw with ingredients like yuzu and chilis as well as new formats of familiar products from bobas to sprayable soy sauce. 9:45 – Is the line between sweet and savory in snacking blurring? How might fermentation in food and drink be making its way into the mainstream? The group discusses some of the brands they tasted that were tackling these questions. 15:30 – Monica asks the trendspotters to name some of their favorite sips and bites from the show. About the Nosh Podcast The staff of Nosh.com takes listeners inside the business of natural, organic, sustainable and healthy food during the Nosh Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s episode of the NOSH Podcast, NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne DeLuca talk about Thanksgiving traditions and what to expect at NOSH Live. Then the trio dives into influencer disclosures on social media (or the lack thereof) after the FTC warned a group of registered dietitians who were paid to post by industry lobbying groups. Show Highlights: 1:00 – Thanksgiving is here so the NOSH team talks about holiday traditions at the table, the hierarchy of dish delegation and how to keep it interesting when menu planning. 8:45 – With NOSH Live around the corner, the group runs down all of the great event speakers coming to Marina Del Rey on November 30 and the on-stage discussions that are in store. 13:30 – The team talks about how the FTC’s crackdown on influencers promoting the safety of aspartame is representative of the larger problem with influencer marketing and social media-derived medical advice. About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg and the founder and CEO of Zack’s Mighty, Zack Gazzaniga, dive right into a corny discussion on the origins of the brand, and the special corn variety behind its unique taste and texture. The duo grind through the brand’s supply chain journey and how different audiences respond to the details of that sourcing story. Show Highlights: 02:03: Building a tortilla chip that doesn’t break in guac starts with good corn. For Zack’s Mighty, that pursuit of the perfect corn had its founder venturing to different continents and through the 10,000 year history of the iconic cobs. 14:12: Growing a brand with a complex supply chain sometimes requires compromises. Zack talks through the choices he had to make and why these decisions have ultimately allowed the brand to scale. 15:49: How did consumers respond to the brand’s corn history lesson? Zack explains how the brand narrowed in on its best selling feature and dialed in its marketing messaging. 22:46: Profitability remains key and Zack explains why different steps along the company’s supply chain appealed to investors. “If something is easy to make, then it’s probably not that special. When something is hard, it just means that there’s not an existing supply chain for that and I think that can help you be unique.” -Zack Gazzaniga About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: On this week’s episode of the NOSH Podcast, NOSH editor Carol Ortenberg and reporter Brad Avery chat about Orchard Valley Harvest’s “No Nut November” ad campaign, including the importance of knowing your target audience when taking a risk with marketing. Then the two muse over Getir’s acquisition of FreshDirect and what the future holds for grocery delivery. In the featured interview, Brazi Bites cofounder and CMO Junea Rocha shares how and why the brand expanded into the frozen waffle set and why building a successful food company involves more than just having a good product. Show Highlights: 2:10 – Brad and Carol discuss Orchard Valley Harvest’s new provocative ad campaign and talk about the tenuous line brands must walk with risque marketing campaigns. 9:00 – What does the acquisition of FreshDirect by Getir mean for quick service delivery in the Northeast? Why was Ahold Delhaize willing to part ways with FreshDirect after purchasing it in 2021? These are the questions that Brad and Carol ponder while chatting about the grocery delivery deal. 12:50 – Brazi Bites co-founder Junea Rocha joins the podcast to explain how TikTok posts of consumers “waffling” the company’s Brazilian cheese bread ultimately led it to enter the breakfast category. 21:00 – Building a brand and launching a new SKU comes down to more than just having a good product. Rocha discusses how finding the right retailer who can put the product in the baskets of the target consumer is just as important to growth. 27:15 – Rocha talks about one of its less successful products and why sometimes a discontinued product can be just as helpful in moving a company forward as a home run. “Our industry is very impatient…You can have a great product and get shelf space, but if it doesn’t get discovered in time for you to drive the velocity that you need, then it’s going to fall off the shelf the next year.” – Junea Rocha, Brazi Bites cofounder and CMO About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Brad Avery ponder Eminem’s new CPG venture, Mom’s Spaghetti, and discuss why yet another cannabis company is switching focus to the hemp-derived THC market. Later, Adrianne chats with Scott Marcus, CEO of Blue Zones Kitchen, to learn how, alongside Vital Farms founder Matthew O’Hayer and Blue Zones Guru/National Geographic Explorer Dan Buttner, the team translated a two decade-old diet and lifestyle into a new frozen CPG food line. Show Highlights: 01:18: The NOSH team dishes out the details on Eminem’s new pasta sauce product Mom’s Spaghetti including the item’s lyrical inspiration as well as what audience and purpose we believe it may serve. 08:04: Cannabis companies are increasingly looking to hemp-derived THC as an alternate ingredient for intoxicating products. The team runs down news this week from TSUMo Snacks, the latest to throw in the towel and exit California’s difficult dispensary channel. 15:49: Where does one begin when evolving an established diet and lifestyle into a product? Scott explains why having a blueprint for creating the CPG food brand both simplified the process, and made it a riskier maneuver. 24:26: Scott discusses how his team’s experience at both large food corporations, and small, mission-driven startups informed how they approached building the business. “Having a brand established, having food guidelines, in a way makes things very easy because we have the roadmap… But [it also] creates a little bit of risk because you’re now translating a brand name that some people have known for years, and all of a sudden, we’re a CPG product on the shelf.” -Scott Marcus, CEO of Blue Zones Kitchen About The NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

In this episode: With Halloween on the horizon, this week NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne Deluca kickoff the episode discussing their favorite sweets before moving onto marshmallows with the news that confection brand Smashmallow won a $21 million verdict in a dispute with its former equipment maker. The team also discusses changes to West African food brand Yolélé’s supply chain. In our featured interview, Lukas hears from Circana’s Sally Lyons Wyatt about what is driving consumer buying behavior in the freezer aisle and subcategories seeing success. Show Highlights: 1:00 – Just in time for Halloween, the group kicks off the podcast sharing their favorite sugary treats before discussing the $21 million verdict snack brand Smashmallow was just awarded in a suit over mallow-making equipment. The NOSH team rounds out the conversation talking about Yolélé’s separation from Woodland Foods. 13:05 – Circana’s EVP & Practice Leader Sally Lyons Wyatt joins the podcast to step into the freezer aisle with fresh data and insights about consumer trends in frozen food. 19:15 – Though inflation is playing a role in purchasing decisions across the store, Wyatt says the impact is more nuanced in frozen, with supply chains and product mix also playing a role. 24:45 – Lukas and Wyatt discuss why some of the consumers purchasing frozen the most often are also over indexing in restaurant spending. 30:45 – The two finish the interview delving into strategies that brands and retailers can use to capture a larger consumer base and drive more purchases in frozen food.   “Retailers need frozen and frozen CPG needs retailers…there’s a whole host of things that natural-organic can do to find some fun ways to help consumers get speed-to-table.” -Sally Lyons Wyatt, Circana EVP & Practice Leader, Client Insights About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected].