MìLà
Overview
MìLà, formerly known as Xiao Chi Jie, is a modern Chinese food brand bringing restaurant-quality dishes, made with premium, all-natural ingredients into consumers' homes. In 2018, the brand started as a brick-and-mortar shop in Bellevue, Washington. After expanding to offering frozen, direct-to-consumer products in 2020, MìLà now offers a range of soup dumplings, noodles, sauces and ice creams. Co-Founders Jennifer Liao and Caleb Wang celebrate third culture through the brand’s products and flavors, telling their story of being both Chinese and American, not either/or. MìLà products ship directly to doorsteps or are available at select retailers nationwide. Made according to restaurant-quality standards and flavors of Chinese cuisine, MìLà’s products are crafted for the ultimate at-home dining experience. Learn more at www.eatmila.com and @eat.mila.
Current Product Lineup
News Roundup: Mintel Report Finds Positive Consumer Sentiment For MSG; Nestle and Cargill Make $15M Regen Ag Investment
In this week’s roundup: A new report finds consumer perceptions of MSG are shifting, Nestle and Cargill invest $15 million into regenerative ag projects, Mila partners with Simu Liu, Faiir Initiative publishes warning for livestock producers and Last Crumb goes gluten-free.
XCJ Adds $21M in Funding, Readies for Rebrand
Frozen Chinese food maker Xiao Chi Jie received a capital infusion of $21 million just over three months after the company had announced a previous raise of $10 million.
XCJ Aims To Expand Reach For Authentic Frozen Chinese Street Food
Frozen Chinese food brand Xiao Chi Jie (XCJ) announced it closed a $10 million funding round to expand the accessibility of its CPG Chinese food line with the end-goal of building a generational, omni-channel Chinese food brand.
