There's nothing sweet about this bar. We ditched granola and fruit and went for chickpeas and roasted lentils instead. It's got the crunch of potato chips and flavor of your favorite late-night snack, but with only 140 calories.
Chickpea Snack BarRequest Access to Edit
Despite the already wide array of choices in the set, the bar category continues to see new entrants thanks to growing sales. To learn more about some of the bar launches, redesigns and new flavors seen on the Expo West show floor, view the gallery below.
Chicago Bar Company, makers of RXBAR, announced today it will rebrand as Insurgent Brands, expand its product mix under the RX brand and launch a new “contrarian” sub brand. All of which will move forward under new leadership. Co-founder Peter Rahal told NOSH that the new product follows the RX strategy. “I’ve always taken a contrarian point of view to everyone else. RX was very contrarian. It didn’t fit with anyone else.”
No retailers or e-commerce options have been specified for this brand