The New Primal
A fresh approach to an old favorite. Not all Jerky is created equal. The New Primal makes America's best Jerky. It comes from the highest quality cuts of humanely raised, Grass-Fed cows.
Marinade & Cooking Sauce
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The erstwhile jerky and condiment company announced today a new brand identity on the condiment side, which will also include five newly launched sauces. The new identity comes as the company recently completed a 60-day rollout into 2000 new stores and closed a capital round in March.