This is no ordinary marshmallow. This is SmashMallow. Each mouth-watering puff is made from only the very best simple ingredients, then whipped to perfection for an instant, sweet-tooth satisfying pick me up. And, at around 80 calories per serving, it's a guilt-free, every-day, any-time of day treat for your taste buds.
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“Candy Season” typically begins at Halloween and carries across Christmas, Valentine’s Day and Easter. But this year, with the Covid-19 pandemic still raging, the consumer appetite for holiday celebrations is unclear. Still, there’s a bright spot for potential future indicators of success: though confection brands were concerned about Halloween sales, many brands with natural or better-for-you offerings are reporting a solid start to the holiday season.
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Christina Tosi, founder of the whimsical New York City-based bakery Milk Bar, attributes visiting the grocery store as a child as what “ignited her imagination” and encouraged her to pursue a career in food. So she’s going back. The award-winning pastry chef and Master Chef judge will try to inspire the next generation of chefs when she launches a line of brands based on Milk Bar into retail stores next year, helped by an investment from Sonoma Brands and the firm’s CEO and founder Jon Sebastiani.
Smashmallow is ready to move beyond its marshmallow roots. The snack brand announced today the close of a minority round of funding by CPG venture firm, Alliance Consumer Growth (ACG), in part, to support the launch of a line of low-sugar gummies. It’s a move that Sebastiani said will allow the brand to begin to build a larger platform.
SmashMallow, the creators of premium snackable marshmallows and crispy rice treats, will be celebrating the launch of their new Toasted Vanilla flavor at this year’s Natural Products Expo West.
Over the past two months, investment group and incubator Sonoma Brands has seen changes to its operating team including the addition of two managing directors. Founder Jon Sebastiani told NOSH the additions are reflective of how the firm has evolved since its inception.
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