Simple Mills

The year is barely underway, and already several significant deals struck in the packaged food sector provide reason for optimism after a tough period on the financing front. While some industry watchers anticipate the pace of transactions to accelerate, others expect strategic acquirers and investors to remain prudent and disciplined. “We see investors are being… Read more »

Amid the impending acquisition of Simple Mills, Flowers Foods reported “mixed” Q4 and FY2024 earnings as it goes deeper in better-for-you baked goods.

Flowers Foods’ management team sees significant growth potential for Simple Mills following its $795 million acquisition, as executives outlined plans to broaden the snack and baking mix brand’s distribution, accelerate new product development and amplify brand awareness during a conference call today. The new parent company plans to handle the business with a “fairly light touch, particularly in the early days” to preserve its entrepreneurial spirit.”

Flowers Foods, Inc. announced today that it has entered into an agreement to acquire Simple Mills from company management, Vestar Capital Partners and initial angel investors for $795 million in a cash transaction. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025…. Read more »

Simple Mills, the company on a mission to revolutionize the way food is made to nourish people and planet through delicious, better-for-you foods, is debuting two delicious news snacks at Natural Products Expo West 2024 (Booth #5105): Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers.

In this week’s notable new products roundup, Caulipower grows its collection of cauliflower-coated chicken products, Amia launches what it claims to be the nation’s first migraine-friendly snack line and The Coconut Cult Teams up with Simple Mills.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, is elevating snack time for every occasion with the debut of new Cheddar Pop Mmms Veggie Flour Baked Snack Crackers.

Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods announced the addition of CPG industry veteran, Sheryl O’Loughlin, to its Board of Directors.

This week’s roundup of new products saw a variety of innovative products from several CPG brands, including edible culinary perfume and salad mixes packed in plant-based, fully compostable packaging. Additionally, RIND Snacks and Kiva Confections rolled out limited-time seasonal offerings.

In this episode of Category Closeup, NOSH editor Carol Ortenberg sits down with a panel of CPG founders, executives and experts to take a look at food and beverage trends in the allergen-friendly (or free-from) category.

In the midst of the Covid-19 pandemic, it seems many Americans are strapping on their aprons and marching to the oven with a goal of learning to bake. But why have sourdough breads, brownies and chocolate chip cookies captivated the nation? And is the “made from scratch” ethos similarly powering the baking mix brands that allow kitchen dwellers to cut out a few steps?

Coconut Bliss launches new, more affordable plant-based ice cream; FDA commissioner says agency can’t stop CBD products, and more in this week’s Checkout.

At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.

Clean snacking just got better with Simple Mills Soft Baked Almond Flour Bars, whole-food snack bars so clean, moist, nutrient-dense and chewy/crunchy at the same time that they are the most simply satisfying products in their category – bar none!