Simple Mills
Overview
Simple Mills is a rapidly-growing Chicago-based company on the forefront of the clean food movement, transforming center store grocery aisles with products made from simple, whole food, nutrient dense ingredients. In the company’s short four-year history, Simple Mills has become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #2 bestselling natural cookie. Distributed in 12,000+ grocery stores nationally from Whole Foods to Target and Meijer, the brand has also earned broad recognition ranging from a Chicago Innovation Award and a “Fab Five” rating on Instacart as one of the top trending food products in 2017, to product awards from Good Housekeeping, Prevention, Self, Clean Eating, Delicious Living, Paleo Magazine, Yoga Journal and more. In addition, company founder and CEO Katlin Smith has been recognized in the Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer Top Woman in Grocery competitions. The company’s mission is to provide simple, wholesome, convenient foods that taste great; eliminate processed, artificial, GMO, high-carbohydrate, nutrition-empty ingredients; and both support and encourage healthy eating habits. It’s that Simple.
Almond flour Mix
almond flour crackers
Cookies
Crackers
Bars
Request Access to EditSimple Mills Launches New Lemon Sweet Thins and Pizza Pop Mmms at Natural Products Expo West 2024
Simple Mills, the company on a mission to revolutionize the way food is made to nourish people and planet through delicious, better-for-you foods, is debuting two delicious news snacks at Natural Products Expo West 2024 (Booth #5105): Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers.
New Products: Amia’s Migraine-Friendly Snack Line & ZENB’s Yellow Pea Lasagna
In this week’s notable new products roundup, Caulipower grows its collection of cauliflower-coated chicken products, Amia launches what it claims to be the nation’s first migraine-friendly snack line and The Coconut Cult Teams up with Simple Mills.
Simple Mills Launches New Cheddar Pop Mmms Veggie Flour Baked Snack Crackers
Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, is elevating snack time for every occasion with the debut of new Cheddar Pop Mmms Veggie Flour Baked Snack Crackers.
Simple Mills Appoints Sheryl O’Loughlin to Board of Directors
Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods announced the addition of CPG industry veteran, Sheryl O’Loughlin, to its Board of Directors.
Notable New Products: Spicy Syrup & Edible Perfume
This week’s roundup of new products saw a variety of innovative products from several CPG brands, including edible culinary perfume and salad mixes packed in plant-based, fully compostable packaging. Additionally, RIND Snacks and Kiva Confections rolled out limited-time seasonal offerings.
Category Closeup – Allergen-Friendly Food and Beverages
In this episode of Category Closeup, NOSH editor Carol Ortenberg sits down with a panel of CPG founders, executives and experts to take a look at food and beverage trends in the allergen-friendly (or free-from) category.
Mixing it Up: Baking Mix Sales Rise During Covid-19
In the midst of the Covid-19 pandemic, it seems many Americans are strapping on their aprons and marching to the oven with a goal of learning to bake. But why have sourdough breads, brownies and chocolate chip cookies captivated the nation? And is the “made from scratch” ethos similarly powering the baking mix brands that allow kitchen dwellers to cut out a few steps?
The Checkout: Coconut Bliss Launches New Line, CBD & Hemp Update
Coconut Bliss launches new, more affordable plant-based ice cream; FDA commissioner says agency can’t stop CBD products, and more in this week’s Checkout.
Gallery: At Expo East, Brands Enter New Categories
At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.
Simple Mills Announces Almond Flour Bars
Clean snacking just got better with Simple Mills Soft Baked Almond Flour Bars, whole-food snack bars so clean, moist, nutrient-dense and chewy/crunchy at the same time that they are the most simply satisfying products in their category – bar none!
Taste Radio Insider: This Is What It Takes to Become a Category Leader
In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.
Simple Mills Launches Almond Flour Brownie Mix
Brownies may be the ultimate comfort food (who can forget the pleasures of after-school brownies and milk?), but clean-food versions that taste like the ones mom used to make have been MIA.
Simple Mills Releases Sprouted Seed Crackers in Hexagon Shape
The perfect gluten-free, nut-free, clean-eating cracker has just gotten even better, thanks to a new hexagonal shape that helps Simple Mills Sprouted Seed Crackers resist breakage in the box.