Popchips
Overview
Serving you a delicious range of better-for-you snacks: #popchips, #nutterpuffs & #yespeaspopchips!
Product Lineup
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Food Should Taste Good Acquired by From The Ground Up Parent Company
Powered by Real Food From the Ground Up continues to expand its salty snack business with the acquisition of tortilla chip brand Food Should Taste Good from General Mills.
Top NOSH Stories of 2022: Legal and Regulatory Battles Ramp Up Alongside Investments and Acquisitions
Despite the economic and inflationary environment, brands continued secure large checks and close a few notable acquisitions this year. While 2021 was all about post-pandemic recovery, 2022 saw companies strategizing for long term growth and positioning themselves to navigate the unforeseen bumps and blunders ahead.
Popchips Sold to From the Ground Up Parent Company
Powered by Real Food From the Ground Up has acquired Velocity Snack Brands Opco, LLC (VSB), the owners of puffed chip company Popchips. With the acquisition, and prior launch of sister brand You Need This, the company hopes to create a better-for-you snack platform.
VMG to go Retail with Velocity Snack Brands Launch, Acquires Popchips
Leading food and beverage fund VMG is moving from investor to operator with the launch of a new corporate entity that will acquire, run, and create snack brands. Velocity Snack Brands (VSB) kicks off today with the acquisition of salty snack brand Popchips; the company will be led by Amit Pandhi, the former CEO of frozen treat brand Arctic Zero.
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