Lil Bucks

The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.

Buckwheat-based snack company Lil Bucks announced today it has closed a $3 million Series A round led by Proterra Investment Partners.

The sprouted buckwheat brand landed national distribution at Whole Foods Market and Target, while expanding its foodservice business and building the country’s first certified regenerative organic supply chain for its superstar seed.

Data collection, collaborative case studies… and farming? Those are the central tenets of a new approach to regenerative agriculture, spearheaded by a trio of two CPG brands and one non-profit

Expo West is known as the launch pad for new products, new strategies, new flavors, and new brands. Despite its postponement, NOSH will continue to report on those new items scheduled for release around the show that may soon be entering the industry arena.