King Arthur Baking Company

In order to leverage top trends, like yeasted baking and better-for-you dessert options, King Arthur Baking Company is launching a new collection of Keto mixes and Gluten-Free Pizza Flour that allow bakers to experience the joy of baking while living a keto, carb-conscious, or gluten free lifestyle.

After 230 years in business, King Arthur Flour has risen to be more than a flour producer. As it grows to feed the refreshed consumer interest in baking, the company last week announced its new name, King Arthur Baking Company, an updated logo and a handful of innovations to embrace dietary trends.

King Arthur Flour, the country’s oldest flour company, will launch six innovative new products. King Arthur Flour’s new Keto Wheat Flour Blend, Baking Sugar Alternative, ’00’ Pizza Flour, Organic Rye Flour, and two all new Gluten-Free Single Serve Dessert Cup flavors were created to provide bakers with high quality products for every baking need, regardless of dietary preferences.

This fall will be the most delicious season yet, because King Arthur Flour, the country’s oldest flour company and #1 in gluten-free baking, is launching two new products: Paleo Baking Flour and Gluten-Free Single Serve Dessert Cups.