Since launching with a humble fruit-and-nut bar in 2004, KIND has evolved into a “global health and wellness platform” offering over 80 snack varieties. Now the brand is taking a step further, betting its success in bars and granola can translate to a successful extension throughout the grocery store.

In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.

KIND Snacks has launched the Frontline Impact Project, a centralized platform where healthcare workers and other organizations on the frontlines can request and receive necessary food, lodging and transportation assistance.

Ellenos, a fast-growing premium yogurt brand, announced today an $18 million investment by Equilibra Partners Management, the family office of KIND founder Daniel Lubetzky. The capital will be used to help the brand scale nationwide.

The USDA Agricultural Research Service has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012. This opens the door for brands with nut-based products to update their products’ nutrition panels — and potentially even position themselves differently to reach consumers who may be concerned with calories.

KIND Healthy Snacks (KIND) is continuing its KIND Snack & Give Back Project with the launch of KIND HEROES, its first limited-edition offering that applauds and thanks the military community.

This year’s NACS trade show featured a wide range of innovation in fruit, vegetable and protein-powered snacks — including new single-serve sizes ripe for c-store placement. In this gallery, we highlight a handful of new products from the show that forecast a future of wellness-minded on-the-go snacking.

For the first time in its 15-year history of celebrating and inspiring kindness, KIND Healthy Snacks (KIND) is transforming its iconic wrapper to launch the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy.

KIND Snacks is freezing out its nutrition bar competitors with its latest innovation. Last week, the brand announced the launch of KIND Frozen Creamy Almond Bars, the brand’s first entry into the frozen category, available exclusively at Wal-Mart.

B&G acquires Clabber Girl, Nuun’s #WeStandByHer initiative, Angie’s Boomchickapop co-founders invest in KYLA Kombucha and more in this week’s Checkout.