Joolies

Joolies Dates, an emerging player in California-grown premium date products, is excited to introduce its latest creation, Date Pops.

Snacking trends were on full display at Natural Products Expo East 2023, along with a drive to open up new use occasions. Here’s a look at some of the recently launched snacks seen last week at the show.

Joolies, California-based grower of organic medjool dates, introduces a new way to date medjools with Jooliettes. Watch out Romeo, you’ll fall in love fast with these diced organic medjool dates panned in high-quality chocolate with a fresh twist on a traditional snack. Jooliettes Dark Chocolate Date Nibbles are the latest innovation in the dried fruit category, making dates more fun and approachable. Coming in three varieties including Blood Orange Dark Chocolate, Sea Salt Dark Chocolate, and Matcha Dark Chocolate offering two different retail sizes; 2oz pillow pouch and a 4oz resealable stand-up pouch.

According to founder Greg Willsey, Los Angeles-based consumer brands holding company Venice Brands has always had a “unique business model,” launching in 2017 with a plan to found and incubate its own brands while also investing in others. But the firm is narrowing its focus, with a plan to outright acquire majority stakes or build out its own companies, such as its latest venture, online CBD marketplace Arrive Market.

Joolies, grower of organic California medjool dates, is once again changing the date-ing game with its unique organic medjool date offerings, expanding its product lineup by releasing three new date syrup flavors to accompany its Original organic medjool date syrup.