HighKey

After a four-year run leading keto snack brand Highkey, Joe Ens is trying his hand at the refrigerated dips and plant-based food space as the new CEO of Fontaine Santé Foods.

The protein-packed legume has roots that date back thousands of years and served as a key protein source for indigenous populations spanning from ancient Egypt to the Andes Mountains. So why is the CPG world now giving this ancient legume a second look?

HighKey is shaking up the chocolate aisle with its newest treats that are choc-full of caramel, not sugar. Debuting exclusively online, HighKey’s Caramel Filled Bar and Chocolaty Stix are coated in rich, creamy milk chocolate-style coating and are low sugar, low carb, gluten-free, grain-free, and made with clean ingredients.

HighKey, the maker of the best-selling chocolate chip cookie on Amazon, is taking sweet snacking to another level and stopping at muffin with the launch of soft baked Birthday Cake Mini Bites. Every day will taste like a celebration – minus the sugar.

HighKey, maker of the best-selling chocolate chip cookie on Amazon, continues to make low-carb snacking even better than it is cracked up to be with the launch of its new Almond Flour Crackers.

Having made a splash into the cereal aisle last year, HighKey is expanding its product line to introduce Plant-Based Protein Cereal, which has the highest protein content on the market in the plant-based cereal category.

In this week’s Checkout: HighKey partners with Ryan Reynolds’ marketing firm Maximum Effort; Price Chopper/Market 32 and Tops Markets announce a merger agreement; Mondelēz SnackFutures launches a new startup program; and Kellogg’s and Lotus Bakeries report earnings.

When it comes to new products, keto snack brand HighKey follows a simple philosophy: “more is more.” Since its launch in 2018, the brand has wasted no time on its mission to drive sugar out of the American diet, building out a robust portfolio of products online that spans from cookies to candy to baking and breakfast items. Since the digitally native company has expanded to retail, it now uses ecommerce as a testing ground for new launches.

Two years after its launch, keto snack brand HighKey has made a name for itself on Amazon, going toe-to-toe with beloved brands like Chips Ahoy — and winning: it’s currently the massive consumer platform’s best-selling chocolate chip cookie.

Something cereal-ously delicious is coming your way this Spring. HighKey, the top keto-friendly brand known for their #1 best-selling chocolate chip cookie on Amazon with over 5k, five-star reviews, is ready to take over the cereal category with the launch of their new Protein Cereal.

With limited time to connect with consumers on shelf, brands need to stand out visually and tell their stories in just a matter of seconds. These recent rebrands, several of which debuted at the Winter Fancy Food Show this week, show how companies are looking to sleek, eye-catching designs to not only pop on shelf — but keep consumers hungry for more.

HighKey, makers of the best-selling chocolate chip cookie on Amazon, is revealing a brand new look and a brand new product to make it easier than ever for people to stick to their health resolutions during the holiday.