Bringing great taste to allergy-safe foods, pioneering the world of seed-based nutrition, and helping everyone live carefree lives. The inspiration for the brand came from Blake having a deathly nut allergy. He knows firsthand the struggles of finding healthy, on-the-go snacks that taste great and don't contain nuts. This frustration with the current options on the market prompted him to begin making bars in his kitchen. Once the recipe was perfected, Blake knew that people with and without nut allergies would love this product. After partnering with the best nut-free manufacturer in the world to make the product, the company was born.