Barilla

In this week’s new products roundup, TRUFF teams up with Nintendo to celebrate the upcoming Super Mario Bros. Movie, Enlightened introduces a line of Greek yogurt bars and Bonne Maman challenges Nutella with its take on the classic chocolate spread.

KeHE Distributors last week unveiled its management succession plan, in which current CEO and 15-year company veteran Brandon Barnholt will transition to executive chairman of the board, effective April 1, with current board member Deb Conklin taking over the top executive role.

This week’s roundup of new products saw brands venturing into new categories, creating better-for-you sweet treats and getting a head start on winter seasonals.

Looking to meet rising consumer demand for higher fiber, higher protein options in place of carbohydrates staples, Barilla has expanded its legume-based pasta line with the addition of another single-ingredient cut: chickpea spaghetti.

To commemorate 100 years of baking healthy authentic crispbread, Wasa has launched the New Wasa Thin Rye sprinkled with Blue Poppy Seeds & Sea Salt Crispbread.

Vero Gusto – a line of new premium Italian sauces from Barilla – is artfully crafted in Italy from the finest Italian-grown ingredients, each selected to provide genuine texture and taste.

Vero Gusto, the latest in premium Italian sauces, is the newest innovation from Barilla for people seeking homemade, authentic Italian taste.

Made with just chickpeas or red lentils, Barilla leveraged its more than 140 years of experience to create a pasta with a deliciously unique taste and “al dente” texture, along with the nutrition benefits of legumes – providing a good source of plant-based protein and excellent source of fiber.