Afia
Overview
Afia is a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful. Our journey from a kitchen in Syria, to a farmer's market in Austin, and now to stores across the nation, has been about infusing the meals of our past with modern flavors. Founded by Farrah Moussallati Sibai, who had resettled in Texas after enduring great personal tragedy and loss in Syria, Afia’s products infuse the meals of her past with modern flavors. Using her mother-in-law's little black book of old Syrian family recipes, Moussallati Sibai began selling Afia’s signature frozen falafel and kibbeh at one farmers’ market in 2017 to retailers across the country. Afia Falafel and Kibbeh are made from our family recipes and are prepared in the traditional way, with only simple ingredients, and no preservatives. Available frozen, Afia Falafel and Kibbeh can be heated in an oven, toaster oven, and air fryer, and are ready to enjoy in just 10 minutes. Add them to your next salad, sandwich, soup, or enjoy them with hummus, tahini, ranch, or your favorite dressing. To you we say, “Afia!” or “To Your Health!” Beyond regular donations to local food banks, Afia is committed to supporting their local community of refugees through employment and mentoring. For more on Afia and their mission, visit www.afiafoods.com or follow @afiafoods.
Current Product Lineup
Distribution Roundup: Maazah Hits The Target, Supergut Goes Into Retail
In distribution news, Maazah brings its Afghan dizzling sauces to Target, Funky Mello finds its way to Whole Foods Market locations in the Southwest and Supergut dips its toe in retail at Sprouts and Erewhon.
Afia Builds Frozen Syrian Food Platform
Syrian frozen food maker Afia is poised to unlock new growth as it recently moved into a 21,000 sq. ft. facility and eyes expanding into new retailers and channels.
Afia Announces First Retail Distribution of New Frozen Mediterranean Meals at Wegmans
Afia, a mission-driven food company bringing to market Mediterranean favorites made with quality, whole food ingredients, has announced the first retail distribution for its new line of frozen single-serve meals, Mediterranean Falafel Bowls, at Wegmans Food Markets stores throughout the East Coast.
Afia Foods Announces Launch of Mediterranean Falafel Bowls
Afia, a Mediterranean food company driven by a mission to make food powerful, announces its new product line, Mediterranean Falafel Bowls, available in select retailers this Fall.
Afia Foods Secures Series A Funding to Expand the Mediterranean Food Category
Afia Foods, a Mediterranean food company launched with a mission to make the region’s cuisine more accessible, announces the close of $3MM Series A equity financing.
Notable New Products: Vertically Farmed Salad Kits & Veggie-Coated Chicken Nuggets
This week’s roundup of notable new products brings vertically-farmed salad kits, veggie-coated chicken nuggets and a new look for one of Ben & Jerry’s popular flavors.
Distribution Roundup: Afia Expands Presence Into Mid-Atlantic; Walgreens Brings In SpoonfulONE Mix-Ins
Frozen entree brand Afia announced it will add 250 points of distribution for its frozen falafel products after landing partnerships with Harris Teeter and Giant Landover in May. The launch, which includes the falafel line’s 9 oz. Traditional and Garlic & Herb varieties, will bring the brand’s footprint to more than 2,000 stores nationwide, doubling its store count.
Distribution Roundup: Afia Launches in Publix and Sprouts; Lightlife Forms Exclusive Whole Foods Partnership
Mediterranean food company Afia this week announced its expansion into Sprouts Farmers Market nationwide and Publix in the Southeast. The launch brings the brand’s footprint to 1,775 stores nationwide, doubling its store count at the start of this year.
Retailers
HEB
Sold in HEB https://www.heb.com/search/?q=afia
WALMART
SOLD AT WALMART
FARMHOUSE DELIVERY
SOLD AT FARMHOUSE DELIVERY https://farmhousedelivery.com/summary.php?go=products&cat=485&36
PUBLIX
Sold at Publix
SPROUTS
SOLD AT SPROUTS
NATURAL GROCERS
SOLD AT NATURAL GROCERS
BRISTOL FARMS
SOLD AT BRISTOL FARMS
NUGGETS
SOLD AT NUGGETS
MOTHERS MARKET
SOLD AT MOTHERS MARKET
HUCKLEBERRYS
SOLD AT HUCKLEBERRYS
METRO MARKET
SOLD AT METRO MARKET
Online/E-Commerce
https://www.afiafoods.com
https://www.amazon.com/stores/Afia/page/617866C4-A020-44D2-8C3E-7AE097518139?ref_=ast_bln