Shauna Golden
Posts by Shauna Golden
Häppy Candy Makes Whole Foods Debut in Select Northeast, South Pacific Stores
Häppy Candy is rolling out to select Whole Foods Market stores across the Northeast and South Pacific regions after completing the retailer’s Local And Emerging Brands Accelerator Program (LEAP)
Grocers are Rewriting the Rules of Competition. What Does It Mean for Brands?
For years, packaged food companies have largely competed on product innovation, promotional support, and brand equity. But a new report suggests those strategies alone may no longer be enough.
More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ Effectively
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
Saigon Bonbon Wants to Put Vietnamese Flavors on the Gummy Candy Map
Saigon Bonbon is among the newest entrants in the gummy candy space, pairing Vietnamese-inspired flavors with lower-sugar formulations and a brand story rooted in culture, community and representation.
The Better Meat Co. Becomes BMC Ingredients, Signaling Bigger Play for Rhiza Mycelium
The Better Meat Co. announced today that it will begin doing business as BMC Ingredients to expand the market for its Rhiza mycelium ingredients into additional food categories.
From Self-Distribution to Over 11,000 Doors: Inside Partake’s First Decade of Inclusive Snacking
As Partake celebrates its 10th anniversary, the brand credits one early strategic decision with laying the foundation for that growth: pursuing mainstream retail from the beginning.
Kroger to Acquire Giant Eagle for $1.65B
Kroger has entered into a definitive agreement to acquire regional grocery chain Giant Eagle for $1.65 billion, marking its first major acquisition since its failed megamerger with Albertsons.
Refresh Gum Debuts Caffeinated Gum and Mints, Fresh New Look Amid Mainstream Push
Refresh Gum is making one of its biggest moves yet, entering new categories and rolling out revamped packaging across its entire portfolio to accelerate growth in the mainstream market.
Frozen One Scoops Up $5.75M, Names Former Van Leeuwen Exec as COO
High-protein ice cream purveyor Frozen One announced this week it has raised a $5.75 million seed round led by Brand Foundry Ventures.
Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report
Consumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which products – and which claims – they trust.









