Nosh Staff

Will Nitze, the founder/CEO of brain health-focused CPG brand IQBAR, shared candid takes on how to scale a food/beverage company, including those on funding (“bootstrapping is the worst thing you can do”), staffing (“how to build a $50M brand with a staff of six”) and retail (“choose channels that scale well).

In this week’s new products gallery, Once Upon a Farm branches out into the past category, Kabrita launches what it touts as the only goat milk-based infant formula to meet all FDA requirements in the U.S. and Cheez-Its launches a new Extra Crunchy innovation perfect for ASMR lovers.

Hear from LesserEvil president and CEO Charles Coristine about the ways the snack brand maintains a focus on capital efficiency. The result: new products, new retail channels, new investment capital and new manufacturing facilities, with every quarter either break-even or profitable depending on whether the aim is revenue or margin growth. Being efficient with capital is a strategy companies of all sizes need to master in order to grow sustainably.

Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business – and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.

How do brands get in the hands of consumers – and investors? Increasingly it’s through fast-delivery services like GoPuff. The retailer’s VP of Merchandising, Max Crowley, sits down to discuss the burgeoning sector and the role emerging brands can play when they’re stocked at GoPuff.

As a lens for her story, Abuelhiga discusses the methods she used and parameters she laid out for finding the right capital partners — and how she decided that it was the right time for them to invest. The growth of Mason Dixie, a minority-owned, woman-owned business is an inspiring narrative and Abuelhiga’s story takes the audience through its early years to the present.

Bolthouse Farms has unveiled its management succession plan following the retirement of president and COO Bill Levisay. The announcement comes as the brand enters its next chapter of growth as two business entities.

In this week’s notable new products gallery, Kraft Heinz expands its Taco Bell at Home offerings, Sugarfina pays homage to The Year of the Dragon and WK Kellogg unveils a pricey new vegan cereal.

The hosts discussed the retailer’s new curated endcaps of non-alcoholic RTD cocktails and wine, and why a fast-growing hydration brand has taken a bigger-is-better approach to its packaging. We also spoke with master distiller Will Fabry about his stewardship of CraftCo’s acclaimed spirit brands.

Discover the secrets of exponential growth in CPG, learn how to navigate Whole Foods, dive into data-driven trends for building your business, explore updates and best practices for Expo West 2024, and hear from NielsenIQ on navigating today’s shopping trends.