Nosh Staff

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Industry veteran Tyler Ricks assumed leadership at Caulipower less than one year ago. At Natural Products Expo West, he sat down with Nosh to discuss his key objectives for growing the frozen foods business while maintaining profitability and fending off emerging competition.

Frozen food makers are expanding into new segments, rolling out restaurant-quality dishes and adding snackable options. At Natural Products Expo West last week, Caulipower debuted a pickle-inspired pie, Mason Dixie Foods added breakfast burritos, and Deep Indian Kitchen unveiled dumplings.

The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.

The CPG Week team is back from Expo West discussing all the new things they saw at the yearly natural food tradeshow.

The latest episode of Elevator Talk features leaders from Big Mama’s Backyard Garden, Cob, Tierra Negra, La Gringuita, and Muria Foods Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. Our special co-host is Amrit Richmond, the founder of Indie CPG and Supermercato, who shared her thoughts, questions and feedback with the participants.

The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.

Introducing Nombase, powered by BevNET, a new platform built to support professionals across the food, beverage, beer, spirits, health, and beauty industries. Whether you’re looking for trusted industry partners, AI-powered insights, timely discussions, or the latest company news and job opportunities—Nombase brings it all together in one place.

If Natural Products Expo West was a sign of what’s to come, then brands will be hunkering down on innovation and opting to put resources into improving existing products, creating stronger brand identities and iterating hero offerings for alternative channels such as foodservice.

The Nosh team hit the aisles of the Anaheim Convention Center for another ashwaganda-packed day at Natural Products Expo West. Here’s a digest of more news, observations and trends spotted at the event.